Accenture has been positioned as a leader in “The Forrester Wave: CX Strategy Consulting Services In Asia Pacific, quarter four 2021” report.

According to the report, the company received the top score in the current offering and strategy (tied) categories.

The Forrester report shared that the strength of Accenture's offering comes from a combination of strategy, creativity, design, data and technology with a comprehensive suite of end-to-end delivery capabilities tailored to each industry sector.

Accenture is also one of four vendors noted in the report that stood out by arming its clients with customised customer research and data, prioritisation frameworks, and design methods that link future-state CX strategies to clear commercial benefits.

“Now more than ever, we recognise that our clients need winning strategies to meet evolving consumer demands," says Matteo Maga, Accenture strategy - consulting's lead of customer, sales - service for growth markets.

"Accenture applies best-in-class strategies to innovate and evolve our CX offerings that empower our clients to design and create new products, services, and experiences and redesign and transform existing ones," he says.

The report noted that Accenture is best for clients with ambitious and complex strategic transformation programmes that require a mix of business, technology, and experience design. Reference customers spoke highly of Accenture's ability to deliver large-scale and high-impact CX projects. The report also noted that Accenture's industry-specific strategists had support from their Fjord colleagues to design mock-ups and digital pilot solutions. Accenture is described by the independent research firm as a pacesetter in creating and executing high-impact CX transformations.

Flaviano Faleiro, Accenture Interactive's president for Growth Markets, says, “Companies are now led by the transformation of experience.

"Our research has found that the majority of CEOs agree they need to fundamentally change how they interact with their customers," he says.

"Being recognised for what we consider to be our solid thinking and expertise in CX consultancy reinforces our reputation in helping clients unlock future growth through experience reimagination," Faleiro says.

"The strong foundation combined with creativity, technology and data helps us support businesses in delivering relevant business and human outcomes.

The report evaluated Accenture alongside nine of the most significant CX strategy consulting service providers in the Asia Pacific. Service providers were assessed against 25 criteria, which were grouped into three high-level categories. These categories included current offering, strategy and market presence. The report also factored in client reference feedback during their evaluation.