cfo-au logo
Story image

SugarCRM partners with Zaparas Lawyers to provide client enquiry management

16 Aug 2017

Customer relationship management (CRM) software provider SugarCRM has announced that personal injury solicitor Zaparas Lawyers has engaged the company to provide cloud software for client enquiry management.

The first phase of the project rollout is currently underway.

Zaparas Lawyers was founded in 1981 by the Zaparas family and is a driving force in WorkCover, TAC, Public Liability, Superannuation and Asbestos related claims in Victoria.

By helping its clients with their personal injury entitlements, Zaparas Lawyers has ongoing relationships with a variety of organisations that refer clients to the firm.

“We work closely with our clients, and take the time to understand the emotional and financial circumstances pertaining to each individual that we represent, and proceed in a manner that is attentive, respectful and considerate of their wellbeing,” says Briele Heath, Zaparas Lawyers marketing manager.

“We wanted a technology solution that would help our partners and staff to streamline business processes, and to develop a better understanding of our referral partner relationships.

“As such, the ability to truly integrate SugarCRM’s software with programmes such as LawMaster and WordPress, was key in our decision to choose Sugar above other platforms.”

Zaparas Lawyers reviewed several vendors in the CRM market but ultimately chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.

“Zaparas Lawyers are specialists in personal injury law, and they are looking to provide their team with detailed insights into the referral process,” says Mark Troselj, SugarCRM Asia Pacific and Japan managing director.

“We are looking forward to supporting Zaparas, with its new cohesive strategy to access a greater number of people in need of expert legal advice.”

SugarCRM’s partner CRM Strategy has facilitated the Sugar deployment with the Zaparas team since its inception.

“We are delighted to work with Sugar, a highly respected industry brand, to deliver the increased performance the law firm needed to expand and grow its business,” says Brett Cruickshank, CRM Strategy CEO.

“Our customers are looking for technology advice, as such we work closely with them in order to identify the business problems up front, and the best technology to apply to their business, as opposed to just selling a tool.

“Software integration is at the heart of what we have delivered for over 20 years, and this deployment is a leading example of Sugar’s ability to streamline processes and integrate with any system.”

Story image
Fiverr launches platform to bring freelancers closer to business
Fiverr says it wanted to create an integration that could fit into an organisation’s workflow and become ‘part of the digital onboarding experience’ for employees, meaning freelancers can access email, Slack, Dropbox, and the Fiverr Business team account.More
Story image
AU firms value expertise more than ethics from tech vendors
Australian respondents rank industry expertise and innovation as top traits (41% and 30% respectively), compared with global results that ranked ethics and cultural alignment as more important.More
Story image
OpenIQ brings MaxContact contact centre solution to Oz
The combination will help Australian telephony vendors and resellers make an easy and cost-effective transition to cloud telephony.More
Story image
How process automation can help in a COVID-19 world
Where cumbersome manual steps have done the job in the past, many are finding they don’t easily translate to a world of remote working. As a result, organisations are increasingly coming to the conclusion that significant changes need to be made.More
Story image
Schneider brings AI to fight against energy consumption
The investment into adding AI-assisted advising to its energy and sustainability services aims to promote efficiency and a total reduction of clients’ emissions.More
Story image
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.More