Overview
CFOtech covers boardroom-level news and expert opinions bridging business and tech trends. It will cover systems and software being used to transform businesses; read by chief finance officers at Australian organisations with 200 seats or larger.
Check out the site here
Traffic statistics
20,836
weekly page impressions
9,470
weekly unique visitors
Traffic sources
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34%
Referral
27%
Search
22%
Email
17%
Direct
Newsletter
Birthday
Born Jun 2019
5
years old
Readership
Australia-based CFOs and finance department employees who are interested in information technology at organisations with 200 seats or more.
Organisation sizes
46%
below 2,500 seats
28%
above 2,500 seats
22%
below 750 seats
4%
below 100 seats
Regional breakdown
51%
New South Wales
28%
Victoria
6%
Western Australia
4%
Queensland
4%
Others
Top job titles
25%
CFO / Finance Manager
24%
Financial / Business analyst
19%
Financial controller
14%
Accountant
6%
COO
Top organisation types
22%
Banking/Finance/Insurance
17%
Government/Defence
15%
Telecommunications
14%
Professional services
8%
Industrial/Mining
Devices
81%
desktop devices
15%
mobile devices
4%
tablet devices
OS
64%
Windows
21%
macOS
6%
iOS
5%
Android
Our readers love us
8,038
social media followers
(and growing)
43%
email newsletter open rate
(that's high for a publisher)
one minute and 40 seconds
reading each story
(that's a great dwell time)
34%
average bounce rate
(that's extremely low)
Stories
13,542
stories published on this site and counting
11,875
stories written in the last 12 months (across our network)
2,599
tweets sent so far
Key editorial topics
Blockchain
Buy Now Pay Later
CleanTech
Cryptocurrency
Cybersecurity
Cybersecurity insurance
Data Analytics
Data Privacy
Digital Transformation
Diversity, Equity & Inclusion
FinOps
Financial Systems
Fintech
Fleet Management
Human Capital Management
IT Training
Internet of Things
Multi-factor authentication
Passwordless
Payment Technologies
Planning
Risk & Compliance
Robotic Process Automation
Supply Chain & Logistics
Press releases
TechDay runs a sophisticated system for sorting through the thousands of press releases we receive and cover each week. We call it Newsdesk and it's explained here.
Please send all press releases to editors@techday.com
Overview
Everything we offer is sold on a unit basis. We call them 'Editorial units'.
You can buy as many or as few as you want.
You can pay up front or over many months.
They can be used at any time.
Options
Public relations
Marketing
Press release
We turn your press release into a news story and publish it.
$1,450
(1 editorial unit)
Content
Editor written
450 words
Byline
We edit and publish your thought leadership column.
$1,450
(1 editorial unit)
Content
Supplied copy
500 plus words
Quickfire interview
We interview you and turn it into a high quality written story.
$1,450
(1 editorial unit)
Content
Editor written
500-700 words
Video interview
We interview you and turn it into a 10 minute IT Jam video.
$1,450
(1 editorial unit)
Content
Editor lead
10 minute video
Sponsored Byline
We edit, publish & promote your thought leadership column.
It includes your call-to-action links.
It includes your call-to-action links.
$2,500
(2 editorial units)
Content
Supplied copy
500 plus words
Sponsored Review
We write an indepth hands on review of your product.
It includes your call to action links.
It includes your call to action links.
$2,500
(2 editorial units)
Content
Editor written
500-700 words
Bespoke story
We research, interview and write a full advertorial story.
You have full editorial control.
It includes your call to action links.
You have full editorial control.
It includes your call to action links.
$4,350
(3 editorial units)
Content
Editor written
700-1,000 words
Included
Inclusion on our homepages
Inclusion on our email newsletters
Shared on X
SuperMetrics post campaign reporting
Limited editorial control
Factual corrections only
Full editorial control
Editorial input, feedback & corrections
Title control
Image control
Call-to-action links
Promoted
Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads
Our network
CFOtech Australia is part of the TechDay network
We operate 37 tech news sites across the globe
Each story is syndicated to five or more sites
This is our 19th year of business
Our reach
316 million
story reads
458,000
stories published
29,779
social media followers
Trusted by the best
Awesome editors
12 editors, journalists and contributors
.webp)
Sister sites
Our other Australian sites
ChannelLife
Channel partners including system integrators, MSPs, resellers, service centres and retailers.
eCommerceNews
Key marketing, operational & technology decision-makers in leading e-Commerce businesses of all sizes.
FutureFive
Tech-savvy consumers who are interested in computing and future technologies. Including gadget junkies, gamers, social media butterflies, and futurists.
IT Brief
CIOs, IT managers & other IT decision-makers at large enterprise and government organisations.
SecurityBrief
Enterprise cyber security decision-makers, experts, consultants and channel partners selling security.
TelcoNews
Telecommunications & contact center technology decision-makers at large enterprise and government organisations.
Your contact
Angel Apun
Digital Operations