cfo-au logo
Story image

Alibaba eCommerce expo outlines A/NZ export potential in China

02 Sep 2019

Alibaba’s eCommerce Expo wrapped up over the weekend in Sydney with plenty of opportunities to connect Australian and New Zealand businesses to the lucrative China market.

The expo, which ran from August 30-31, attracted more than 150 A/NZ brands and more than 900 attendees, who participated in conference streams about ecommerce, tourism, retail, and cloud computing.

According to Alibaba, 2018 marked a successful year for Australian products, as they ranked third by gross merchandise volume on Alibaba’s Tmall and Tmall Global marketplaces. There are more than 2000 brands listed on the platforms.

“With China’s growing middle class and increasing demand for high quality Australian products, we see the number one barrier for local businesses wanting to enter the market and engage with Chinese consumers is their capability to do so,” comments Alibaba A/NZ managing director Maggie Zhou.

“For that reason, we are excited to bring the Alibaba eCommerce Expo to Sydney for the second year giving local businesses the tools and networks they need to succeed into the future.

Leading Australian retailers, tourism operators and payment providers, including Westfield, Tourism and Events Queensland and Tyro, will meet to discuss how they can improve their offer to the Chinese visitor market using Alipay’s ecosystem.

Australian brands Nulax, Life-Space, MitoQ and Nutrition Care announced product lines to be exclusively distributed on Tmall. Available product includes NC Ulti-digest 66, a natural fermented medication designed to improve gut health from Nutrition Care, Everyday Prebiotic Fruit Block from Nulax and a Life-Space Immune Support Probiotic designed to support healthy immunity.

The event also showcased 60 products from A/NZ brands, thanks to influential Chinese key opinion leader (KOL) Lia Baby.

The KOL was ranked in the top five Taobao live-streamers in 2018 with 2.2 million followers on the Alibaba Group marketplace. Lia Baby’s highest number of views received for one single livestream session is 3.2 million, reaching a transaction volume of over AU$16 million.

The event also included Alibaba Cloud customers and partners who shared their success stories.

In addition, business and technology leaders from Alibaba Cloud shared the latest entry strategy to do business in China, and the most current trends in artificial intelligence and cloud computing to facilitate Australian companies’ business growth overseas.

Alibaba Group says its mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.

Story image
IDC: decline, not growth, for APAC IT spending
The COVID-19 pandemic has hit the IT economy hard and IDC says that pessimistic scenarios are now playing out – and may get worse.More
Story image
SailPoint Peer Insights Choice for identity management
SailPoint is the only vendor to receive the ‘Customers’ Choice’ distinction in the Identity Governance and Administration segment.More
Story image
Deep learning seeing widespread adoption in APAC region
As a sub-category of machine learning, deep learning is fast becoming part of mainstream AI deployments – new software to join the likes of Siri, Alexa and Cortana is currently being developed and will likely be introduced in the next few years, says GlobalData. More
Story image
Virtual Electronics develops VEnterface Project: a new way of collaboration between Australia and Singapore
With the development of the mobile app market, requirements for software products have become stricter. Currently, only applications that have been brought to perfect condition, including professional design and a high level of usability, are in demand. More
Story image
How our publisher harnessed machine learning to overhaul Techday websites
Our publisher, Sean Mitchell, went to CoderSchool in Ho Chi Minh City to learn how to implement machine learning into Techday.More
Story image
COVID-19: Adobe unveils index to track changes in consumer behaviour
In an effort to track and analyse the ways in which the pandemic is changing retail behaviour, Adobe has revealed its Digital Economy Index, which analyses trillions of online transactions across 100 million product SKUs in 18 product categories. More