Australians miss job opportunities as LinkedIn unveils AI tools
New research from LinkedIn has found that 60% of Australians are missing relevant job opportunities due to challenges with job search tools and ambiguity in job titles, rather than a lack of suitable skills.
The research highlights significant hurdles faced by job seekers, with 51% stating uncertainty about which job titles to use during their search and 40% admitting to missing out on opportunities because they were unsure of the appropriate filters or keywords to apply. This ongoing friction is tied to the evolving employment landscape, as job titles and requirements continue to shift, particularly with the rise of artificial intelligence (AI) in the workforce.
Australian professionals are also experiencing dissatisfaction and fatigue in their current roles and with the state of the job market. Only 15% reported passion for their current role, with less than one in ten (9%) stating they have achieved their childhood dream job. A further 13% are in positions that use similar skills to those dream roles. The desire for change is reflected by the 29% of respondents who have actively explored new career opportunities so far in 2025.
Searching for work is also taking a toll on Australians' wellbeing. The study showed that 44% of workers have felt burnt out during online job searches. Confidence is low, with only 21% feeling sure in their ability to navigate the job-seeking process alone. These findings suggest a significant need for more user-friendly and accessible job search tools.
In response, LinkedIn has launched an AI-powered job search experience aimed at supporting Australian job seekers. The enhanced feature enables users to describe their ideal roles in their own words, allowing for a more personalised and accurate job matching process that reflects their specific preferences and skills.
"Today's job search is often limited by rigid filters and predefined boxes. We're changing that. Our AI-powered job search enables Australians to describe what they're looking for in their own words – helping them uncover opportunities they might never have thought to search for. By helping jobseekers find open positions that better suit their skills, experience and passions, we can in turn help deliver recruiters with a better candidate match and stronger quality of hire."
As stated by Matt Tindale, LinkedIn's Managing Director for Australia and New Zealand, the platform is aiming to address some of the systemic barriers in the recruitment process for both candidates and employers.
Recruitment challenges
The job seeker's experience is mirrored by challenges faced by recruiters. The LinkedIn research found that nearly 59% of HR professionals in Australia spend between one and three hours each day reviewing job applications, and over half (52%) believe AI-powered tools could make the hiring process both faster and easier.
To further support recruitment teams, LinkedIn has introduced additional AI-powered tools. Its job match feature allows members to see how their skills and experience align with open positions, aiming to streamline candidate searches and promote stronger matches between applicants and employers.
The platform's new Hiring Assistant is designed to alleviate the burden of repetitive administrative tasks for recruiters, which LinkedIn suggests will allow them to dedicate more time to strategic and people-focused responsibilities, such as engaging with candidates and advising hiring managers.
Difficulties in accessing tailored training remain a concern for those involved in hiring, with 61% of HR professionals expressing this challenge. To address this, LinkedIn Learning has launched an AI-powered coaching feature for Premium subscribers. The tool offers professionals interactive, scenario-based training designed to help them develop soft skills, such as conducting performance reviews and providing feedback, with users receiving actionable and personalised feedback to enhance their workplace confidence.
The findings are based on a survey of 1,080 employed Australians conducted by Pure Profile over a period from late May to early June 2025. The figures point to a growing demand for adaptable and intuitive job search tools that cater to the evolving preferences and skills of both candidates and employers in Australia.
