Becca Toth, an industry veteran with nearly 20 years of marketing experience, has been appointed as the new Senior Vice President and Chief Marketing Officer at Hyland, a global leader in intelligent content solutions. Toth has been an integral part of the Hyland team for 14 years, steadily growing her scope and responsibilities within the company's marketing department.

Toth took her first step into the Hyland ecosystem in 2010, as an industry marketing manager in Hyland's commercial industry business. With each passing year, her role and effectiveness amplified. She was previously serving as the vice president of marketing, a position where she was leading Hyland's global programmes, field marketing, product marketing, and corporate events teams.

In her upgraded role, Toth will be further deepening her collaborative journey with Hyland's sales and product leaders to craft a go-to market strategy that's efficacious and in tune with market needs. Toth will also be guiding Hyland's corporate communications and brand efforts.

Expressing her feelings about this new appointment, Toth stated, “I’m grateful for the opportunity to further lead the amazingly talented marketing organisation at Hyland. We've long been an innovative leader in B2B marketing, and we have an incredible opportunity ahead of us to continue to grow and deepen that leadership position. We are just getting started.”

As the CMO of Hyland, she will be reporting to Hyland's chief revenue officer, Chris McLaughlin. Speaking about Toth's appointment, McLaughlin says, “Becca has a proven track record of driving results, and her deep experience in intelligent content solutions and the various industries we serve has been incredibly impactful to the business. Now, we'll lean on her expertise even more to guide our marketing organisation to even greater heights as her teams support our rapid growth and global expansion.” This bond will be central to ensuring that Hyland further strengthens its position in the market.

Toth hails from Westlake, Ohio. She completed her graduation from Bowling Green State University and later obtained her Master's degree from Kent State University. She enjoys spending her free time with her family, fulfilling the role of the official activity driver for her three children.

This strategic appointment is poised to strengthen Hyland's marketing endeavours, with a clear focus on successful go-to-market strategies, corporate communications, and branding. It is also indicative of Hyland's intent to maintain its status as a respected and trusted thought leader in the crowded digital innovation space, a reputation built meticulously over the years, and one that is poised to thrive under Toth's leadership.