CFOtech Australia - Technology news for CFOs & financial decision-makers
Story image
DoubleVerify expands APAC Presence with leadership appointments
Tue, 7th Nov 2023

DoubleVerify (DV), a prominent platform for digital media measurement, data and analytics, has announced critical leadership appointments in Indonesia, Vietnam, and the Philippines to boost further its APAC presence. The hirings of Muhammad Arif Bijaksana as Business Director, Corina Trang Luong as Senior Sales Director, and Tinee Cruz as Senior Sales Director, respectively, underscore DV's commitment to stimulating momentum in the APAC region and solidifying its global footprint.

As digital advertisement spend continues to see significant growth in the APAC region, quality measurement is gaining increasing importance. DV plans to support the evolving requisites of APAC's distinctive ad ecosystem, relying on these leadership appointments. DoubleVerify aims to back the unique needs of APAC's ad ecosystem as digital ad spending swells considerably in the region, and quality measurement becomes crucial.

Arif began his career as an Assistant Manager for Customer Service at Bank Mandiri in Sumatera before transitioning into digital marketing. He climbed his way to the AVP position of digital marketing, then moved on to be the Head of Program and Content Research - Indonesia at MMA Global. Tinee Cruz brings almost a decade of experience in marketing, media, and sales. She carried out a key role in localising InMobi's platform in the region while working as the Country Sales lead for the Philippines.

Corina Trang Luong began her career with a tech startup in Paris before moving to central roles in various technology firms across Singapore and Vietnam, including as Country Manager Vietnam at POKKT, now part of Anymind Group. Through these strategic appointments, DV is poised to bolster and secure the region's digital advertising space, helping advertisers protect their ad spend while optimising campaign effectiveness.

Digital ad spend in APAC has been increasing over the past few years and is estimated to reach 156.4 billion USD by 2024, on the back of rapid technological evolution within the global digital ad ecosystem,” says Conrad Tallariti, Regional Vice President of Sales,  Asia. “Per DV’s recently published “Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes” report, there is also a shift towards prioritizing media quality in APAC, with the majority of marketers agreeing that quality measurement is critical. With these leadership appointments in place in the markets, DV aims to support the evolving needs of APAC’s unique ad ecosystem.

The substantial investment DV is making in these in-market staff shows the firm's dedication to regional growth in its newly launched markets in Southeast Asia. DoubleVerify is a leading software platform for digital media measurement, data and analytics. It aims to fortify the digital advertising ecosystem, thereby maintaining the fair value exchange between buyers and sellers of digital media. Many Fortune 500 advertisers use DV's unbiased data and analytics to drive campaign quality and effectiveness, significantly maximising return on their digital ad investments globally.