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Exclusive: How Orbus is creating the path to digital transformation
Thu, 22nd Feb 2024

In the rapidly evolving landscape of global software development, London-based Orbus is emerging as a beacon of innovation and digital transformation support. With customers in 70 countries, Orbus, under the leadership of CEO Gareth Burton, is redefining the approach to managing complex digital transformations. In an exclusive interview, Burton shared insights into Orbus's mission, growth strategies, and how they are tackling the industry's biggest challenges with cutting-edge technology.

Orbus, a global software company headquartered in London with a significant presence in Sydney, boasts a diverse team of 250 employees worldwide. The company's platform is designed to assist businesses in navigating the complexities of digital transformation. Burton emphasized the urgency of this mission, noting, "Today, being digital is a given; the real challenge lies in managing transformation effectively, with 70% of such initiatives failing to deliver their intended outcomes."

The company's reach across various regions, including Australia, Europe, and North America, reflects a balanced growth strategy. However, Burton pointed out a particular surge in demand from North America, necessitating a doubling of their sales team to meet the growing need for digital transformation solutions.

With a workforce of 250, Orbus is committed to innovation, with a significant portion of its team dedicated to software development and engineering. This focus on product development is evidenced by the evolution of their offerings, from the early on-premise server product to today's cloud-based platforms, highlighting a shift towards Software as a Service (SaaS) models.

Orbus's flagship product, OrbusInfinity, represents the pinnacle of its efforts to provide a modern, integrated platform for digital transformation. Burton elaborated on the platform's design to incorporate existing functionalities while embracing new capabilities, including artificial intelligence (AI) and machine learning (ML) to enhance decision-making and operational efficiency.

The introduction of AI into Orbus's platform is not just about innovation but also about practicality. The use of Microsoft's AI stack enables Orbus to quickly bring new functionalities to market, demonstrating the company's commitment to staying ahead in a rapidly advancing technological landscape. This approach extends to the development of generative AI capabilities, further enhancing the platform's value to customers.

Orbus's success is not just in its technology but also in its understanding of market needs. Burton highlighted the recent addition of a sustainability component to the OrbusInfinity platform, addressing the growing importance of environmental considerations in corporate strategy. This new feature allows companies to establish a baseline for their sustainability efforts, providing a clear starting point for meaningful improvement.

The drive towards digital transformation, spurred by the global shift to hybrid work and cloud technologies, has accelerated the adoption of Orbus's solutions. Burton noted the critical role of digital strategy in business success, stating, "Digital proficiency can double a company's profit compared to those lagging in digital initiatives."

Looking to the future, Orbus plans to expand its presence in the Asia-Pacific region, with a particular focus on Singapore. This expansion is part of Orbus's broader strategy to capture significant opportunities in digital transformation across various industries, from banking and healthcare to government services.

Peter White, Orbus’ Managing Director for Australia, also added, "That's one of our projects in the next couple of months is to start our drive via setting up a base in Singapore and start looking at especially the multinationals and the government departments in Asia, there's a lot of business out there. We know that teams growing here, so yeah, we're very much behind that. And we're getting to great customers locally as well. So all those things point to a bright future for us."

Reflecting on Orbus's journey and future prospects, Burton shared his personal transition from Chief Information Officer to CEO, bringing a wealth of experience in digital transformation to his leadership role. His vision for Orbus is clear: to empower businesses worldwide with the tools and strategies needed for successful digital transformation, leveraging the platform's capabilities to meet the ever-evolving demands of the digital era.

As Orbus continues to innovate and expand, its story is a testament to the power of strategic vision, technological innovation, and a deep understanding of the challenges facing businesses today. In the words of Burton, "The future is bright for Orbus, as we continue to guide our customers through their digital transformation journeys with our leading-edge platform and solutions."