Fabletics partners with Blue Yonder for supply chain boost

Fabletics has announced its partnership with Blue Yonder to enhance its supply chain planning operations.

The active lifestyle brand will utilise Blue Yonder's SaaS-based supply chain planning solutions in demand planning, allocation and replenishment, merchandise financial planning, and size scaling to expand its global presence. Plantensive, a Blue Yonder partner, will assist in implementing these solutions.

With the integration of Blue Yonder solutions, Fabletics aims to establish a comprehensive and adaptable planning toolset that aligns with its growth objectives. The system will leverage diverse datasets and algorithms to provide inventory recommendations tailored to each brand, improving business processes across its direct-to-consumer e-commerce, retail, dropship, and wholesale channels. This transformation is expected to lead to enhanced inventory turns and revenue improvement.

Fabletics' new planning processes are also anticipated to contribute positively to sustainability efforts by optimising inventory placements, thereby reducing waste and supporting the company's CarbonNeutral certification. The use of demand planning and forecasting will allow the brand to address growing customer expectations efficiently.

Additionally, Fabletics will achieve higher planner productivity and improved inventory management through enhanced understanding of demand drivers and customer behaviour. The allocation solutions are designed to ensure optimal inventory distribution, reducing excess inventory and preventing unnecessary markdowns. Merchandise financial planning will enable Fabletics to link enterprise-wide strategic plans to shared goals, facilitating consumer-centric, omni-channel financial guidelines for managing inventory profitability. Size scaling capability will allow detailed analysis to ensure the availability of appropriate sizes in each location, further reducing excess stock.

"We are thrilled to partner with Blue Yonder to drive the strategy and execution of Fabletics' digital transformation journey," stated Derek Cesarz, Managing Partner at Plantensive. "As a strategic partner, Plantensive is committed to delivering end-to-end planning, allocation, and replenishment solutions that will not only enhance Fabletics' internal operations but also elevate their customer experience. We are excited to be part of their growth story and look forward to a successful collaboration."

Vince Beacom, President of Global Retail at Blue Yonder, commented, "Retailers today find it increasingly challenging to manage demand planning, allocation, replenishment, and forecasting due to supply chain disruptions such as labour shortages and rising inflation. Fabletics is taking the first step in transforming their business to better meet the needs of their consumers and internal teams to expand globally and support their manufacturing process as a result. We couldn't be more thrilled to be part of their transformation along with our partner Plantensive and look forward to working with Fabletics further as they continue to evolve as a global brand."