Adyen, a global payments platform, has announced an expanded partnership with Australia's favourite home-grown healthy burger brand, Grill'd. This collaboration aims to enhance customer experience by optimising payments strategy, developing a frictionless omnichannel experience, and supporting seamless international payment integration.
Four years after Grill'd first engaged Adyen to consolidate its payment methods, Adyen now processes all online transactions for Grill'd, across its table ordering (QR Codes), in-app, website, and most recently, donations with Adyen Giving. This partnership has helped Grill'd expand its much-loved 'Local Matters' community initiative from in-store to online.
The brands' collaboration blossomed at the peak of the pandemic when Grill'd knew it had to pivot and digitally transform to meet the changing environment. "We've seen authentication rates consistently above 94% month-on-month, the smooth transition to at-table-ordering via QR code and ongoing use of that service, as well as data and insights across all transacting channels," said Anna Pearce, Head of Digital and Loyalty at Grill'd. "Ultimately, we want to make payments as seamless as possible for our Grill'd guests and Relish members to pay securely, and to have an option for everybody which Adyen has unlocked for us."
Adyen has been instrumental in helping Grill'd address security and fraud-prevention measures. Through Adyen's RevenueProtect technology, Grill'd is able to implement more robust security protocols, ensuring that transactions are safe and secure. "It's crucial for merchants to protect their customer data and ensure secure transactions – being able to do this successfully helps businesses like Grill'd to manage customer experience and drive repeat customers. We're thrilled to support Grill'd to achieve the goals they've set across their business and for our technology to help provide their customers with a seamless, secure payment experience," says Hayley Fisher, Adyen Country Manager, Australia and New Zealand.
Grill'd and Adyen are both committed to creating a positive and lasting impact within the communities they serve. As part of this, Grill'd recently deployed Adyen Giving to expand its famed in-store Local Matters initiative across all payment channels. Adyen Giving was implemented in an unmatched time of six weeks, including integrations, and is now the solution behind Grill'd Local Matters' donation at checkout online and in-store via QSR codes on its tables.
With an eye on global growth, Grill'd is now leveraging Adyen's international footprint, local market payment methods, and unified platform to expand to new markets. "With Adyen's support, we have a partner who offers cutting-edge technologies that can help us in achieving our international ambitions. We are thrilled to have Adyen by our side as we continue to grow and innovate," continued Pearce at Grill'd.
Adyen and Grill'd's partnership represents a significant step in technological innovation for Quick Service Restaurants (QSRs) across Australia and as the company expands globally. The collaboration underlines Adyen's continuous growth with current and new merchants over the years, reflecting a shared commitment to excellence and community impact.