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Infosys extends digital innovation partnership with ATP Tour until 2026
Mon, 25th Mar 2024

Infosys has renewed its digital innovation partnership with the ATP Tour until 2026. The extension of the collaboration for another three years will further capitalise on Infosys' proficiency in artificial intelligence, data analytics, and cloud technologies. These will further improve the fan experience and player performance in professional tennis.

Since the partnership began in 2015, Infosys and ATP have worked together to introduce and launch digital tools for ATP, notably overhauling the legacy ATP PlayerZone intranet portal and first launching the ATP Tour fan app. Numerous AI-first features have been underpinned by Infosys Topaz across the Infosys ATP Stats Center. Resulting in a 50% increase in site traffic on the statistics segment of the ATP website annually, these platforms have amplified live match viewing and tennis data analysis with insightful details. It has garnered more than 5.7 million digital interactions from global fans for its rich content that includes rally analysis, 3D visualisations, stroke summaries, and several point-by-point insight tools. Building on this success, the partnership's focus now is on fresh innovations powered by AI and data for a personalised experience for players and fans.

In an environmentally conscious initiative, Infosys and ATP have also made a positive societal impact through the ATP Carbon Tracker. This platform helps monitor and offset the carbon footprints of tennis players. The tracker saw the engagement of over 200 ATP players in 2023 alone, with 6.55 million kilometres of travel logged. This first-of-its-kind sustainable sports innovation will persist in assisting ATP to reach its goal of net-zero emissions by 2040.

Daniele Sano, ATP Chief Business Officer, said, "We're thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys' expertise in AI, technology and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grown the global tennis fan base. Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We're excited to further leverage Infosys' expertise across the digital landscape of men's professional tennis over the next three years."

Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, said, "We are proud and excited to extend our relationship with the ATP - it was our first partnership in the world of sports and has been integral to our global brand outreach. Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem while accelerating ATP's sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally. We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI."

Besides ATP, Infosys maintains a deep and evolving association with tennis as the official Digital Innovation Partner of the Australian Open, Roland-Garros, and the International Tennis Hall of Fame. It also counts tennis champions Rafael Nadal and Iga Swiatek as its brand ambassadors.