MoEngage has announced the launch of its MoEngage for Financial Services platform to assist Australian financial institutions in meeting evolving consumer expectations. The platform aims to address issues related to operational inefficiencies, fragmented messaging, and delayed campaign execution that are often encountered with legacy tools.
The newly launched platform offers several key features tailored specifically to the needs of financial service brands. These include faster data ingestion through direct connections with data warehouses and robust security measures such as PII Masking, PII Encryption, and SDK Encryption. Additionally, it provides advanced analytics for understanding customer behaviour, identifying friction points, and gaining AI-driven insights.
MoEngage for Financial Services also supports omnichannel capabilities beyond traditional email and SMS. The platform includes push notifications, on-site messages, in-app notifications, and more. Furthermore, MoEngage's Inform API allows for the building, managing, and scaling service messaging across multiple channels. The inclusion of connected experiences and the ability to rapidly experiment with personalising digital banking platforms are among the highlighted features.
Michael Ricciardone, MoEngage's Australia Country Manager, expressed enthusiasm about the launch: "We are excited to roll out MoEngage for Financial Services in the Australian market. With financial services businesses facing strong winds of change in the digital space, this new solution will provide large and complex businesses with straightforward and highly actionable insights to better serve their customers."
Raviteja Dodda, CEO and Co-Founder of MoEngage, noted the platform's development was influenced by the success seen from earlier collaborations with financial entities across Asia and North America. "Over the years, several large banks, insurance providers, and securities firms from Asia to North America have upgraded to MoEngage. The results we have been able to deliver for our customers in this space gave us the confidence to launch a purpose-built solution for financial services," he stated.
The platform is designed to empower financial service brands to deliver contextual and relevant customer experiences in real time, overcoming the limitations of traditional marketing technology. It is a single, secure platform that facilitates easy interactions between customers and financial brands via mobile apps and web browsers. It enables finance brands to send and manage critical alerts, service messages, and transactional alerts using a single API.
Regarding security, MoEngage for Financial Services offers watertight customer data privacy and security, ensuring peace of mind for financial institutions. This is achieved through advanced features like PII Masking, PII Encryption, and SDK Encryption.
Additionally, the platform provides robust insights into customer behaviour and automated customer journeys across various channels, including email, SMS, push notifications, and messaging apps. This comprehensive approach allows financial institutions to engage their customers more effectively and precisely. Real-time personalisation of customer interactions significantly boosts acquisition and conversion rates.
