New collaboratation to streamline guest experience
Adyen, a global financial platform serving prominent companies around the world, has announced its partnership with international hospitality operator Frasers Hospitality. The collaboration is aimed at streamlining guest experiences at Frasers properties in Singapore, Malaysia, Australia, and Europe. This move is set to particularly enhance the processes of web bookings, check-in, and food and beverage (F&B) services.
As a result of this alliance, guests at properties owned by Frasers Hospitality can access streamlined payment solutions. They will also be able to utilise a broader scope of payment methods. These include all major credit cards and regionally favoured payment methods such as Alipay, WeChat Pay, UnionPay and GrabPay, among others.
These payment solutions will be available both online, during initial bookings, and offline, during check-in and check-out, and at F&B outlets managed by Frasers Hospitality.
Commenting on the partnership, Mark Chan, Chief Operating Officer of Frasers Hospitality, stated, "Our guests view our serviced apartments as their home away from home. This feeling of affinity stems from our continuous commitment to making our guests enjoy the most comfortable stay."
"With its innovative solutions, Adyen not only delivers a seamless journey to our guests, but also simplifies back-of-house reconciliation for our operational teams," said Chan.
Adyen's single platform provides solutions that reduce complexity for operators and offers a holistic view of both front and back-of-house operations. Priyanka Gargav, the Country Manager for Singapore and Head of Commercial for Southeast Asia and Hong Kong at Adyen, highlighted the challenges accommodation operators face in managing fluctuating occupancy rates. Priyanka emphasised the significance of a unified platform spanning the entire payment process, which simplifies operations for operators.
Adyen is proud to support Frasers Hospitality by providing a comprehensive solution that enhances efficiency and offers a holistic perspective on both front and back-of-house operations at their properties.
Priyanka Gargav said, "Having a single platform that sits across the entire payments chain reduces complexity for operators, and we are pleased to support Frasers Hospitality in reaping efficiencies through a holistic overview of both front and back-of-house operations of their properties."
With Adyen's integrated solution, Frasers will be prepared to match occupancy demand throughout peak and lull seasons. The ability to easily pair payment data to occupancy data ensures that operations meet the demand trend. Alongside offering this detailed view of room occupancies, Adyen's integration with third-party providers, such as property management systems, facilitates smoother transitions.
Adyen's ability to streamline Frasers Hospitality's round-the-clock operations is a crucial aspect of the partnership. Before this, front desk staff had to manually close the standalone terminals across the property during night audits and enter the payment information of the day into their property management system. Now, with Adyen's solution, this information is automatically recorded into the system after each completed transaction, eliminating the need for night audits.