New Relic appoints Manivannan Govindan to lead Asia sales

New Relic has appointed Manivannan Govindan as Senior Director of Enterprise Sales, Asia.

Govindan, who is based in Singapore, will join New Relic's regional leadership team that includes Simon Lee, Senior Vice President of Asia Pacific and Japan, Rob Newell, Group Vice President of Customer Adoption, and Denis Maguire, Senior Director of Enterprise Sales for Australia and New Zealand. His role will focus on driving strategic growth and ensuring customer success throughout the Asian market.

With more than 25 years of experience in monitoring and observability sales, Govindan has previously held roles at Cisco, Amazon, and CA Technologies. His appointment comes at a time when businesses across Asia Pacific are increasingly seeking observability tools to streamline operations and manage costs associated with cloud technology.

Simon Lee, Senior Vice President of Asia Pacific and Japan at New Relic, commented on the significance of the Asian market for the company. He said, "Asia is a very promising market for New Relic. There is tremendous growth potential across traditional enterprises looking to modernise, as well as digital natives requiring scale and agility. With extensive experience in the Asian observability market, I couldn't be more excited to have Manivannan join the team and take our Asian business to new heights, while delivering real value for our customers."

Industry research from Gartner indicates a strong trajectory for cloud adoption, with worldwide end-user spending on public cloud services forecast to reach USD $723.4 billion in 2025, up from USD $595.7 billion in 2024. Gartner further predicts that 90% of organisations will adopt a hybrid cloud strategy by 2027, bringing challenges in synchronising data across multiple environments.

The New Relic Intelligent Observability Platform is marketed as a means for businesses to address such challenges, optimising operational efficiency by managing cloud costs and reducing tool proliferation, while enhancing digital experience quality.

New Relic's new Senior Director of Enterprise Sales Asia, Manivannan Govindan, said, "Customers in Asia are rapidly driving digital transformation and adopting multi-cloud and containerised applications, while retaining complex backends in hybrid architectures. New Relic is uniquely positioned to help Asian enterprises achieve visibility across their entire IT estates, ultimately helping them reduce complexity while ensuring the availability and performance of their digital services. I couldn't be more excited to join the team and help demonstrate the power of the New Relic Intelligent Observability Platform."

Govindan's appointment follows a series of recent product and service updates at New Relic. The company has reimagined its Partner Program to encourage business growth within its partner ecosystem, featuring stronger incentives and more accessible certifications as well as enhanced training options.

Recent product enhancements include over 20 new innovations and integrations for the New Relic Intelligent Observability Platform. These enhancements leverage AI-powered insights designed to help businesses improve uptime and business continuity.