Pureprofile unveils Datarubico to streamline research insights

Pureprofile has introduced Datarubico, a self-serve data and insights platform aimed at giving brands and researchers more flexibility and control in conducting independent research.

The launch marks an expansion of Pureprofile's service portfolio, targeting the needs of organisations facing increasing financial pressures and demands for timely, reliable data. Datarubico is intended to enable research teams to manage projects more cost-effectively without compromising quality or the speed at which they derive insights.

Datarubico comprises two primary solutions: Datarubico Insights Creator and Datarubico Sample Only. Both utilise a flexible bidding tool, providing users with greater control and transparency over research spend and efficiency.

The Insights Creator platform is an artificial intelligence-enabled self-service tool for end-to-end research management.

Powered by SightX technology, it features AI support, pre-built templates, automated analytics, summary generation suitable for executives, and flexible budget management. It is structured to let in-house teams oversee survey creation, fieldwork, and analysis from a single interface, delivering real-time cost control and budget flexibility.

According to Pureprofile, this configuration aims to establish a new standard for internal research efficacy and performance by integrating cost management and project flexibility into a user-friendly environment.

The Sample Only solution is designed for users who require direct access to data panels. It is available as an always-on, self-serve platform, granting research teams autonomy over how they manage and purchase sample data. With verified sample sources and flexible spending tools, the platform allows users to streamline data acquisition according to their own timelines and cost considerations.

Commenting on the development, Martin Filz, CEO, Pureprofile said: "The launch of our new self-serve offering marks a major milestone for Pureprofile and represents the next chapter in our evolution. We listened closely to our clients, who told us they needed more control, flexibility and cost-efficiency when running research, especially in today's economic climate."

"Datarubico's solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.

"It's a significant innovation that reflects our commitment to evolving with our clients and staying ahead of what the market demands. We're proud to be leading the way in making research smarter, faster, and more accessible."

Datarubico's products, including Insights Creator and Sample Only, will be made available globally, offering accessibility for research teams internationally.

Niamh Fitzpatrick, Chief Product Officer, Pureprofile, said: "Teams often need to navigate multiple disconnected tools, which leads to inefficiencies, data silos, and increased risk of missing key insights when they matter most.

"Datarubico eliminates these barriers by bringing the entire workflow into one intuitive environment."

"With Insights Creator, teams can tap into fresh consumer-sourced data to make faster, better-informed decisions, while Sample Only gives researchers direct access to high-quality global samples. It's about giving organisations the autonomy, speed and control they need to move confidently in a more demanding market."