SAP appoints Peter Moore as head of APAC partner ecosystem

SAP has appointed Peter Moore as Head of Partner Ecosystem for Asia Pacific (APAC), following the transition of Utkarsh Maheshwari to a global leadership position within the company.

Peter Moore steps into this leadership role with a remit to expand and strengthen SAP's partner ecosystem in the APAC region, as businesses across the region increasingly adopt cloud solutions and seek specialised industry technologies. He is tasked with driving partner recruitment, enablement, and co-innovation to enhance the value partners deliver to SAP customers.

Moore's responsibilities include strengthening strategic alliances and fostering collaboration within the partner network. He will work to empower partners to deliver digital solutions built on SAP's suite of technologies, with an emphasis on supporting businesses through their digital transformation initiatives.

Simon Davies, Regional President, SAP APAC, commented on the significance of the partner ecosystem to SAP's growth and customer success in the region. Davies stated, "The partner ecosystem is crucial to SAP's success in Asia Pacific, especially as we experience rapid cloud adoption and increasing demand for specialised industry solutions. Peter brings a wealth of experience and a proven track record in building and managing successful partner programs. We are confident that his leadership will further elevate the value we deliver to customers through our partners and drive continued growth across the region."

Peter Moore has over two decades of experience in the technology sector and has developed a detailed understanding of the Asian market. During his twelve years at SAP, he has held several leadership roles and has served as executive sponsor for multiple strategic SAP customers and ecosystem partners.

His approach to leadership has focused on prioritising customer success, supporting innovation, and thought leadership across Asia Pacific, Japan, and Europe. Moore's background is expected to be an asset as SAP continues to invest in capabilities and support for its regional partner ecosystem.

Speaking about his appointment, Moore said, "I am thrilled to take on this new role to lead the partner ecosystem in Asia Pacific. The opportunity to work with such a dynamic and innovative partner network is incredibly exciting. I look forward to collaborating closely with our partners to help businesses across the region achieve their digital transformation goals and realise the full potential of SAP's solutions."

Utkarsh Maheshwari, who served as Head of Partner Ecosystem for APAC since 2021, has assumed the position of Senior Vice President and Head of Global Partner Sales and Services at SAP earlier this year. The company credits its partner ecosystem as a central driver of its regional strategy and business growth.

SAP continues to focus on evolving its partnerships and enabling its network to support customers navigating technology shifts and industry-specific challenges.