Seeing Machines appoints John Noble as chief technology officer

Seeing Machines has announced the appointment of John Noble as its new Chief Technology Officer, effective immediately.

In this newly established position, Noble will be responsible for guiding the company's technology strategy and innovation efforts, particularly in relation to product development. This move is set against the backdrop of increasing regulatory demands in Europe, requiring Original Equipment Manufacturers (OEMs) and transport operators to adopt driver monitoring system (DMS) technology to bolster safety.

Noble's tenure at Seeing Machines spans 20 years, during which time he has acquired extensive expertise in systems engineering, research and development, engineering management, computer vision, and embedded systems. He also serves as the Chair of the company's Intellectual Property Committee. His hands-on experience with customers across various business divisions is expected to aid the company in capitalising on the growing global demand for DMS technology as safety regulations tighten.

In addition to Noble's appointment, Seeing Machines has named Dr Mike Lenné as its first Chief Safety Officer. Dr Lenné, a renowned expert in human factors and safety, will endeavour to strengthen the company's global partnerships with customers, research bodies, technology partners, regulators, and safety organisations. His appointment is part of a larger strategic restructuring within the company's management, aimed at enhancing safety and growing revenue.

Paul McGlone, CEO of Seeing Machines, remarked: "John brings a deep technical expertise to his new role which aligns perfectly with our goal to shape the future of transport and get more people home safely. Having worked for decades in the field of engineering management, he is uniquely well equipped to improve the way we design, develop and deliver our technology. Alongside Mike's appointment as Chief Safety Officer, our business has the leadership in place to focus on successful delivery and on our core mission of improving global safety outcomes."

John Noble expressed his enthusiasm, stating: "We have an incredible pool of talent at Seeing Machines, and I'm delighted by the opportunity to lead our technical team. We will empower our experts, and therefore our customers, by refining our proven engineering processes to reflect the growing role of AI and synthetic data in our products, and to better support rapid and iterative delivery. I look forward to defending our reputation for quality, and ensuring we are viewed as an open and collaborative partner."

Seeing Machines has secured contracts for 18 Automotive programmes involving 11 OEMs, which are expected to generate a cumulative initial lifetime revenue of USD $392 million. A significant portion of this revenue is projected to be realised by 2028. The company has produced over 2.88 million vehicles across eight programmes with major automotive brands, including General Motors, Ford, Mercedes Benz, and BMW.

The company's Aftermarket Guardian technology is currently used in over 1,100 global transport and logistics fleets, having covered more than 19 billion kilometres, and is credited with reducing risky driving behaviours associated with fatigue and distraction.

In the aviation sector, Seeing Machines continues its USD $10 million collaboration with Collins Aerospace, an endeavour that advances the potential launch of a new product, indicating the firm's growing presence in the industry.