Sinch and OneReach.ai have entered into a strategic partnership aimed at enabling businesses worldwide to deploy agentic artificial intelligence in customer communications across preferred channels.
The collaboration brings together Sinch's global messaging, voice, and email infrastructure with OneReach.ai's Generative Studio X platform. This integration allows organisations to create, implement, and manage AI-native applications designed to automate and personalise customer engagement at scale.
OneReach.ai's Generative Studio X is described as an end-to-end platform that supports the development and orchestration of AI agents capable of handling complex, multi-channel interactions. The platform leverages real-time data and coordinates across systems, adapting its responses to improve with continued use. The company cites more than 1,000 pre-built components and a composable architecture designed to accelerate deployment, automate operational workflows, lower costs, and enhance satisfaction for both customers and employees.
"At Sinch, we're relentlessly focused on helping businesses create personalized, relevant, and timely experiences on the channels that matter most," said Robert Gerstmann, Chief Evangelist and Co-Founder at Sinch. "Our partnership with OneReach.ai expands on that mission - combining our intelligent global communications infrastructure with their powerful AI agent orchestration platform. This is one of many collaborations where Sinch is powering the next generation of agentic AI through our enterprise-grade architecture, scale, and global presence."
OneReach.ai's open architecture and extensive library of integrations with systems such as customer relationship management, enterprise resource planning, and IT service management enable enterprises to embed AI-driven communications within existing business processes. This approach is aimed at supporting seamless data integration and ensuring AI agents operate with full context and accuracy in responding to customer needs.
"We chose to add Sinch as a partner to amplify the reach of our AI Agent Orchestration Platform, particularly given their global leadership in CPaaS and RCS," said Robb Wilson, CEO at OneReach.ai. "With GSX, we're enabling enterprises to transform customer and employee experiences by combining our strengths in intelligent automation with Sinch's strength in global communications infrastructure, offering unmatched flexibility in deploying sophisticated agentic solutions."
Sinch's stated approach to artificial intelligence is summarised as "intentional intelligence", involving the selection of appropriate tools and partners to achieve safe and effective conversational experiences. The company currently provides services for clients in industries such as financial services, healthcare, and telecommunications.
The partnership aims to help businesses worldwide connect with their customers through all stages of the engagement journey, leveraging each partner's respective strengths in AI and communications infrastructure. Sinch notes its ability to "power agentic AI through enterprise-grade architecture, unmatched scale, and a global presence".
OneReach.ai has been recognised in several industry analyst reports and awards, including leadership positions in the Gartner Magic Quadrant, Forrester Wave, and IDC MarketScape reports for conversational artificial intelligence. Similarly, Sinch has been noted in industry rankings such as the Gartner Magic Quadrant for CPaaS, the Omdia Universe, and the IDC MarketScape.
