Zepto appoints Colin Baines as new Chief Commercial Officer

Zepto has announced the appointment of Colin Baines as Chief Commercial Officer. This latest addition to their Executive Leadership team is part of Zepto's drive to extend its market share as the adoption of real-time payments accelerates.

The new Chief Commercial Officer brings with him extensive knowledge of payment systems, having served in senior positions at well-established financial institutions and emerging fintech companies. Baines was previously the Executive Manager of Merchant Technical Sales, Go-to-Market and Alliance Partners at the Commonwealth Bank of Australia. Prior to this role, he was Commercial Director at the buy-now-pay-later service Zip, and Head of Large Enterprise Sales at PayPal.

In this new position, Baines will lead the Commercial team at Zepto, orchestrating a go-to-market strategy that focuses on strengthening Zepto's standing as a trusted moderniser of enterprise business payment experiences. Furthermore, he will work on shaping a new fintech ecosystem through strategic alliances.

Reacting to his recent appointment, Baines expressed his excitement to join Zepto, noting: "It's an exciting time to join the passionate team at Zepto. I'm excited about the challenge and opportunity ahead for the A2A payment landscape. Zepto is uniquely placed to capitalise on this evolving landscape and further grow as a key financial infrastructure player. In addition, I have been impressed with the deep expertise and energy the Zepto team possess and am thrilled to have the opportunity to work closely with them."

With a history of managing several notable corporate deals, Baines' previous responsibilities encompassed a wide range of go-to-market activities as well as leading, developing, and optimising various sales processes. His deep comprehension of the key determining elements of success will aid in fortifying Zepto's berth as a top-tier provider of account-to-account payment functionality at a whole sale level.

CEO and Co-Founder of Zepto, Chris Jewell, enthusiastically welcomed the new hire. "We are thrilled to welcome Colin to Zepto's leadership team. His familiarity with working within the payments ecosystem will prove invaluable as we partner with enterprise businesses to help them navigate their transition from the legacy BECS infrastructure to the NPP. Colin's wealth of industry leadership and experience will play a pivotal role in Zepto's next phase of growth." he stated.

Founded in Byron Bay in 2017 by four local entrepreneurs, Zepto seeks to revolutionise the future of payments through real-time, account-to-account merchant payment solutions suitable for the on-demand digital economy. Since its inception, the company has grown significantly from a self-financed start-up to an award-winning payments technology infrastructure company that processes approximately $50 billion of account-to-account payments annually.