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Adobe Firefly stories

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Adobe unveils tools for AI-driven content in Experience Cloud
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Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.
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Adobe Express simplifies content creation for SMBs & non-profits
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Adobe Express has unveiled updates to ease content creation for solopreneurs and SMBs, enhancing workflows without extra AI costs.
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Adobe launches AI-powered Journey Optimizer for B2B marketing
Thu, 8th Aug 2024
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Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
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Studio Rx boosts production with Adobe Firefly custom AI models
Thu, 1st Aug 2024
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Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
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Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
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Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.
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Adobe unveils innovative Firefly Image 3 AI model at MAX London
Wed, 24th Apr 2024
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Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
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Adobe MAX London 2024 unveils AI innovations in creative tools
Wed, 24th Apr 2024
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Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.
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Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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Adobe set to revolutionise video production with new AI tools
Tue, 16th Apr 2024
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digital entertainment
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Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
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Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
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Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
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Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
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Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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Adobe unveils productivity boosting updates for Illustrator
Thu, 7th Mar 2024
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Adobe unveils reimagined functionalities for the latest Adobe Illustrator, driving user creativity while boosting productivity and precision in design processes.
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Adobe CTO of Digital Media on next-generation AI
Fri, 13th Oct 2023
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Adobe CTO Ely Greenfield unveils new generative AI models in Firefly, promising more control and quality for creatives.
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Adobe launches Photoshop on the web, complete with genAI features
Fri, 29th Sep 2023
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Adobe has officially released Photoshop on the web as part of all Photoshop plans, complete with newly released Adobe Firefly generative AI features.
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Adobe releases new Firefly generative AI models and web app
Fri, 15th Sep 2023
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genai
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Users can now access Firefly through a stand-alone web app, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator.
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Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023
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Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.
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Adobe unveils new end-to-end enterprise solution GenStudio
Fri, 15th Sep 2023
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Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.