Brendan Straw stories
Brendan Straw explores how people choose where and how to spend their money, especially during key retail moments like the holiday season. His writing looks closely at shopper behaviour, expectations and motivations, giving retailers practical insight into what really drives purchases.
Through his stories, readers can learn how to sharpen promotions, personalise offers and elevate in-store experiences to better meet the needs of today’s strategic, value-conscious shoppers. If you’re interested in turning customer insight into action, Brendan’s work offers clear guidance grounded in real-world retail challenges.
Understanding the holiday shopper: A retailer's guide to winning the season
Tue, 16th Dec 2025
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cx
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martech
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partner programmes
Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.
Digital catalogues drive Australian shoppers' store choices
Mon, 20th Oct 2025
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marketing
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online shopping
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analyst report
Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.
Australians embrace Black Friday as key event for festive savings
Thu, 9th Oct 2025
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millennials
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gen z
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black friday
Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.
Shopfully appoints Blake Wright to boost Australian retail media
Tue, 19th Aug 2025
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martech
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omnichannel
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marketing
Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.
Prime Day grows in Australia as shoppers hunt value & savings
Fri, 11th Jul 2025
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cx
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martech
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amazon
Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.
Australian shoppers demand digital deals, personalisation & AI
Tue, 27th May 2025
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cx
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martech
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personalisation
New research shows 83% of Australian shoppers start purchases online, demanding personalised digital deals and AI tools amid cautious spending in 2025.
Australia debates banning debit card surcharges impact
Fri, 1st Nov 2024
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australian government
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fintech australia
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shopfully
The Australian Government's decision to ban debit card surcharges has sparked debate, with fintech groups cautioning against potential harm to small businesses.
Australians trim grocery shopping as prices continue to rise
Fri, 11th Oct 2024
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e-commerce
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millennials
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gen z
With grocery prices soaring in Australia, a new survey reveals 56% of shoppers are returning sweet treats amid rising living costs.
Australians turn to discounts amid rising living costs
Tue, 5th Mar 2024
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clean technologies
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sustainability
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black friday
Amid rising living costs, Australians are to depend more on promotional deals and discounts in 2024, with spending reductions expected across industries.
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ShopFully appoints Australian Country Manager
Fri, 18th Nov 2022
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ai
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leadership
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marketplace
ShopFully appoints Brendan Straw as new Country Manager for Australia to drive digitalisation of paper catalogues and transform local media strategy.