Forrester stories - Page 8

Check Point has been named a Leader in Forrester's Q3 2025 Zero Trust Platforms report for its Infinity Platform's unified, prevention-first security approach.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

With AI reshaping roles, Australian firms are urged to boost reskilling as 44% of staff now prioritise professional development over other benefits.

BillingPlatform named Overall Leader and Exemplary Vendor in ISG's 2025 Revenue Recognition Buyers Guide, excelling in usability and ROI among 18 vendors.

Elastic has been named a Leader in Forrester Wave Security Analytics 2025, achieving top scores in 14 criteria including AI and malware protection.

Alibaba Cloud expands in APAC with new data centres in Malaysia, the Philippines, and an AI Global Competency Center in Singapore to boost AI innovation.

Forrester forecasts global generative AI spending to soar from USD $2.3bn in 2023 to USD $13.8bn in 2024, urging firms to optimise escalating costs strategically.

Netskope expands its partnership with Microsoft to integrate data security across cloud and AI environments, enhancing protection for enterprise users.

Asia Pacific firms are shifting AI budgets towards generative AI, focusing on boosting productivity and customer experience amid a move to AI-native cloud strategies.

LevelBlue will acquire Aon's Cybersecurity and IP consulting teams, including Stroz Friedberg, adding 300 experts and boosting global cyber defence services.

FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.

Forrester highlights ten emerging technologies, including AI chips and digital twins, set to drive business value and boost efficiency by 2025.

Illumio partners with NVIDIA to enhance Zero Trust security for critical infrastructure, boosting visibility and breach containment across IT and OT systems.

Illumio and NVIDIA have partnered to integrate Illumio's breach containment with NVIDIA BlueField DPUs, boosting Zero Trust security for critical infrastructure.

Zscaler to acquire Red Canary, enhancing AI-powered security ops to speed up threat detection and response, expected to close in August 2025.

Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.

A Forrester report finds 78% of automation leaders plan to implement aerial drone automation within a year, boosting efficiency across industries.

BillingPlatform tops MGI Research's Agile Billing report, rated highest among 50 vendors for its enterprise-grade, agile billing solutions.

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.