Technology news for Australian CFOs and financial decision-makers
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Why CX is a 'must-have' and not a 'nice-to-have'
Every day CX becomes a more valid metric with which to measure a business’s success, with a rise in better business outcomes directly proportional to amount invested in CX.
What is a business without customers? Why CX investment should be a strategic play
According to a report released by Adobe last month, 40% of businesses leading in CX ‘significantly’ exceeded their 2019 business goals, compared with the 13% not leading in the CX space.
New merger creates 'world's largest' CX company
The combined company will immediately support over 2,000 brands with a global team of 1,500 employees spanning North America, Europe, and Asia.
Why Aussie brands blame their customers for CX shortfalls
Customers, on the other hand, see experience as a shared responsibility.
Global CX company claims stake in A/NZ market with acquisition of local boutique
The company will also set up an office in New Zealand as a part of the expansion.