Paul Papas stories
![Story image](../../../../../uploads/story/2020/05/29/preview_iStock-1138965798_1200x678jpg.webp)
Why CX is a 'must-have' and not a 'nice-to-have'
Tue, 16th Jun 2020
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crm
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data analytics
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cx
Strengthening CX drives success: Adobe reveals 40% of CX leaders exceeded 2019 goals, proving investment in customer experience is now essential for businesses.
![Story image](../../../../../uploads/story/2020/06/15/preview_GettyImages-1129342452.webp)
What is a business without customers? Why CX investment should be a strategic play
Tue, 16th Jun 2020
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crm
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data analytics
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cx
Investing in Customer Experience (CX) can transform customer data into strategic advantages. Adobe's 2019 report shows 40% of CX leaders exceed business goals.