RCS stories

8x8's Engage platform has won Gold at the NY Product Design Awards, with judges praising its unified workspace for customer-facing staff.

Samsung to end its Messages app in July 2026, steering users to Google Messages as the default SMS option on supported Android devices.

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Odigo's takeover of Akio deepens its ALE Connect alliance with Alcatel-Lucent Enterprise, accelerating hybrid CCaaS and agentic AI innovation.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

Smarsh partners with Google to archive encrypted RCS messages on Android, helping regulated firms ensure compliance with modern communication standards.

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

Smart Communications acquires Pendula to enhance AI-driven orchestration, boosting customer engagement across SMS, email, WhatsApp, and RCS in regulated sectors.

8x8 reports a 150% rise in AI-powered customer interactions and unveils new tools enhancing CX with AI-driven insights and secure payment options.

Proximus Global has been named a Visionary in Gartner's 2025 Magic Quadrant for CPaaS, highlighting its unified approach and global telecom strengths.

Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.

Sinch has named Angus Mansfield as Vice President of Channel Sales for APAC, aiming to expand partnerships and boost growth in the region's booming customer communications market.

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.