YouGov stories
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Gen AI now top priority for Singaporean business leaders
4 days ago
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cx
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it training
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martech
Salesforce report reveals 87% of Singaporean C-suite executives rank generative AI among their top three priorities, urging rapid organisational adoption.
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_91e9fb6eab5f16007c3e.webp)
Salesforce study: AI a top priority for Australian executives
Last week
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martech
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cdp
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data privacy
A YouGov survey for Salesforce reveals 81% of Australian business leaders prioritise generative AI, with 50% already having clear strategies and 42% developing them.
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Australian execs fear mounting risks in cyber & geopolitics
Last week
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cybersecurity
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privacy act
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yougov
A McGrathNicol report reveals 89% of Australian business leaders anticipate worsening risk and security issues in 12 months, driven by heightened cyber and financial pressures.
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Australian banks lead in AI adoption but face key challenges
Thu, 18th Jul 2024
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cx
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martech
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fintechs
Australian banks lead AI adoption with 83% implementation rate, but face hurdles like poor data strategy, employee resistance, and leadership challenges, study reveals.
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Australian firms not ready for AI despite high adoption rate
Wed, 26th Jun 2024
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ai
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digital transformation
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sales
A study by INFORM Australia and YouGov reveals a critical AI readiness gap: 78% of Aussie firms use AI, but only 32% feel fully prepared.
![Story image](../../../../../uploads/story/2024/05/24/preview_img-oGkj8GuOObOYuV20bB9CJ658.webp)
AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
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data analytics
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uc
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cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
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Luke Trayfoot joins Brite Payments as new CCO
Tue, 16th Apr 2024
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fintechs
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martech
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commerce systems
Luke Trayfoot, former PayPal and MangoPay executive, takes on role as Chief Commercial Officer at Brite Payments, heading the effort to expand their real-time bank-to-bank payment solutions across Europe.
![Story image](../../../../../uploads/story/2024/03/19/preview_img-PNduAN9MEIaV9vtrcygbQsF1.webp)
Lack of advanced tech slows growth of UK's medium-sized firms
Tue, 19th Mar 2024
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digital transformation
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cloud migration
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enterprise adoption
Around 50% of UK's medium-sized businesses cite limited access to advanced technology as a growth barrier, according to a new report by ANS and YouGov.
![Story image](../../../../../uploads/story/2024/03/13/preview_img-bOYrR3qYOhsAMGr98NAkkw1w.webp)
UK firms to bolster AI spending despite ROI concerns
Thu, 14th Mar 2024
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uc
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ai
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ai agents
Despite mixed confidence in return on investment, UK IT decision makers plan to boost artificial intelligence funding in 2024, amidst fears of premature adoption, reveals a study by NetApp and YouGov.
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Australians likely to switch brands due to poor digital experience
Wed, 13th Mar 2024
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
![Story image](../../../../../uploads/story/2024/02/08/preview_img-TQeiD4zxmmfHtlMMwflaBIcj.webp)
UK's T&L industry falls behind in AI adoption & sustainability goals
Thu, 8th Feb 2024
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data analytics
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hyperscale
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public cloud
UK transport and logistics industry falls behind in AI uptake and sustainability goals amid cost and knowledge barriers, according to a YouGov survey commissioned by HERE Technologies and AWS.
![Story image](../../../../../uploads/story/2024/02/05/preview_img-jnvbhEjom1G2LqvuRdylzeev.webp)
Aussies value flexible hours over working from home
Tue, 6th Feb 2024
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hybrid & remote work
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wfh
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workforce management
Australian employees value flexible working hours over working from home, but many would consider leaving their job if remote work was no longer an option.
![Story image](../../../../../uploads/story/2024/02/01/preview_img-CVhOwcf8ymYoc2Z2mJZi1KUo.webp)
SMEs remain bullish, planning growth despite economic challenges
Thu, 1st Feb 2024
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investment
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cba
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inflation
Despite high inflation and rising interest rates, 80% of SMEs plan strategies for growth in 2024, underpinned by a focus on innovation, investment, and staff training, says a CBA-YouGov study.
![Story image](../../../../../uploads/story/2023/12/21/preview_img-pij3m8N9n1q7Y8tlOyLM1mdY.webp)
Influencer endorsements could harm festive sales, Storyblok suggests
Thu, 21st Dec 2023
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shopping
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christmas
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social media
Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.
![Story image](../../../../../uploads/story/2023/11/14/preview_img-4mxdpC9lqKwgQfb5Wq6esJgr.webp)
Majority of Aussie businesses ready to pay cyber ransom, survey shows
Tue, 14th Nov 2023
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partner programmes
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ransomware
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yougov
73% of Australian businesses have been victims of cyber attacks in the past 5 years, according to a report by McGrathNicol Advisory.
![Story image](../../../../../uploads/story/2023/11/09/preview_img-wp1mkqYumE7Uf1pQ8bjwUUi6.webp)
UK's trust in emerging tech lagging – BSV Blockchain study
Thu, 9th Nov 2023
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iot
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blockchain
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ai
BSV Blockchain study highlights significant gap in UK's trust and understanding of emerging technologies including blockchain and AI.
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AI could alleviate rising Australian burnout rates
Tue, 7th Nov 2023
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data analytics
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martech
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cdp
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
![Story image](../../../../../uploads/story/2023/10/16/preview_supply_chain.webp)
Australian businesses underestimate risks to supply chain
Mon, 16th Oct 2023
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risk & compliance
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supply chain systems
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software development
Research released by McGrathNicol Advisory warns Australian business leaders of overconfidence regarding supply chain risks.
![Story image](../../../../../uploads/story/2023/08/08/preview_GettyImages-1150199713.webp)
HubSpot reveals the future of CX is connected experiences
Tue, 8th Aug 2023
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data analytics
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fintechs
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martech
HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.
![Story image](../../../../../uploads/story/2022/11/30/preview_GettyImages-1302423375.webp)
HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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data analytics
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martech
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.