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Stories by Greg Brown

Global Stories

Written by Greg Brown

AI in Retail is Only as Good as its Data Foundation

Customer Relationship Management

AI in Retail is Only as Good as its Data Foundation

Retailers risk losing customer loyalty to AI agents unless they clean and enrich data, as BCG says GenAI browser traffic to US sites is up 4,700%.

By Greg Brown • 4 min read • Today

5 mobile-first strategies to ensure contact data quality

Digital Transformation

5 mobile-first strategies to ensure contact data quality

Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.

By Greg Brown • 5 min read • Wed, 1st Apr 2026

From complexity to clarity: Why eCommerce needs clean customer data

Data Protection

From complexity to clarity: Why eCommerce needs clean customer data

In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.

By Greg Brown • 4 min read • Tue, 17th Mar 2026

Stories from Other Regions

Written by Greg Brown

Address data is the retail superpower

Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Wed, 13th May 2026