Stories by Jonathan Reeve - CFOtech Australia

Australian Stories

Written by Jonathan Reeve

Personalisation wins in the age of AI

Retailers worldwide are transforming loyalty programs with AI-driven personalisation, using real-time data to tailor customer experiences and boost engagement.

By Jonathan Reeve • 5 min read • Thu, 9th Oct 2025

Customer Experience

How to future-proof your loyalty program with a 'real-time' strategy

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

By Jonathan Reeve • 4 min read • Thu, 26th Sep 2024

Global Stories

Written by Jonathan Reeve

Digital Transformation

Unpacking the Impact of Agentic Commerce Across ANZ

Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.

By Jonathan Reeve • 5 min read • Last month

Data Analytics

Changing customer loyalty landscape: Here's what retail leaders need to know

Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.

By Jonathan Reeve • 5 min read • Thu, 19th Mar 2026

Data Analytics

Technology and the Shift in Managing 'Personalised Offers'

Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC's crowded market.

By Jonathan Reeve • 7 min read • Mon, 9th Feb 2026

Customer Experience

Energy & transport brands talk loyalty innovation

Australian and New Zealand energy and transport firms embrace AI-driven loyalty platforms for faster, personalised customer rewards and operational efficiency in 2025.

By Jonathan Reeve • 7 min read • Mon, 24th Nov 2025

Customer Experience

Experts reveal how AI Agents impact retail, shopping and customer loyalty

AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.

By Jonathan Reeve • 4 min read • Mon, 16th Jun 2025

Data Analytics

AI, loyalty and ANZ grocery retailers: What's new

Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.

By Jonathan Reeve • 5 min read • Wed, 11th Jun 2025

Data Analytics

Are you maximising Customer Lifetime Value (CLV) with your loyalty program?

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

By Jonathan Reeve • 7 min read • Tue, 13th Aug 2024

Customer Experience

Artificial Intelligence and the Retail Personalisation Revolution

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

By Jonathan Reeve • 4 min read • Fri, 19th Apr 2024

Customer Experience

How Innovative Loyalty Programs Boost Customer Retention

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

By Jonathan Reeve • 13 min read • Mon, 19th Feb 2024

Customer Experience

Loyalty programs and innovation, experts reveal all

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

By Jonathan Reeve • 6 min read • Wed, 31st Jan 2024

Data Analytics

Loyalty, technology and personalisation - what's new?

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

By Jonathan Reeve • 6 min read • Thu, 25th Jan 2024

Customer Experience

Unwrapping success: The golden rules of holiday retailing

In this challenging environment, omnichannel retailers must find ways to stand out and offer something exceptional.

By Jonathan Reeve • 5 min read • Wed, 6th Dec 2023

Customer Experience

The future of omnichannel: Your success blueprint in a digital world

Customer loyalty is absolutely the most important thing. But it is a byproduct of the people that work for you.

By Jonathan Reeve • 9 min read • Thu, 16th Nov 2023

Marketing Technologies

The future of retail subscriptions: What's new?

I will explore key considerations for designing successful retail subscription programs and discuss potential future developments in this rapidly changing area.

By Jonathan Reeve • 4 min read • Thu, 19th Oct 2023