Stories by Rob Newell
How intelligent observability and FinOps fuel cloud cost optimisation
Mon, 4th Aug 2025
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data analytics
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digital transformation
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public cloud
Australian firms face soaring cloud costs, with spending set to hit A$26.6 billion in 2025; intelligent observability and FinOps are key to cost control.
Why Digital Customer Experience Will Define Business Success in 2025
Wed, 26th Feb 2025
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data analytics
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cx
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martech
In 2025, the digital customer experience will be crucial for organisational success, as over 70% of APAC consumers may switch brands after a poor interaction.
How observability helps telcos deliver next-gen user experiences
Wed, 16th Oct 2024
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uc
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digital transformation
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genai
As telcos strive to meet evolving consumer demands, the rise of observability tools is crucial for enhancing digital customer experiences in the 5G era.
How AI is transforming the Australian workforce
Fri, 23rd Feb 2024
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hcm
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aiops
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genai
Generative AI is reshaping Australia’s workforce, with technology skills now integral to the economy. Embracing AI could unlock billions of dollars by 2030, but requires an understanding of its intricacies and a stronger pipeline of tech workers.
Addressing legacy gridlock key to maximising AI
Tue, 25th Dec 2018
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crm
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data analytics
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martech
We all know that the value of data analytics is huge, but only if you can get to it - overcoming the barriers that legacy systems present.
Voice and digital assistants the next enterprise step for AI
Mon, 24th Dec 2018
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uc
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data analytics
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martech
Voice and digital assistants are set to transform enterprise AI, automating tasks and enhancing user interfaces with spoken commands and personalised features.