Amber Technology appoints Garrick Simeon as new media GM

Amber Technology has appointed Garrick Simeon as the new general manager for media systems. This new role has been established to reflect the evolving needs of the industry, particularly in aligning media systems and professional products with increased project work and client requirements.

Garrick Simeon brings significant experience to his new position. He previously served at Amber Technology from 2000 to 2011 in various roles, including marketing manager for Avid Australia and general manager of the video and audio post division. Since his initial tenure at Amber Technology, Simeon has held key positions at organisations such as General Dynamics Mediaware, Synergy Group, Amazon Web Services (AWS), and archTIS Software. These roles have enabled him to showcase his expertise in people management, technical skills, and strategic vision.

The creation of this newly established role aims to further integrate the company's media systems and professional products divisions. According to Amber Technology, this integration will allow the company to better meet the increased demands of project work and client requirements, thereby delivering enhanced solutions to its customers.

The appointment follows the retirement of Leon Hart, the outgoing general manager of professional products, who has dedicated two decades of service to Amber Technology. Under Hart's leadership, the professional products team achieved significant milestones and established itself as a leader in the industry. As Hart transitions into retirement, Ross Caston will take on the role of general manager for the defence, law enforcement, and security (DLES) business unit to meet the growing demands of this sector.

Peter Amos, managing director of Amber Technology, commented on the transition: "On behalf of the Amber Technology Board, management, and staff, we extend our sincere thanks to Leon Hart for his unwavering dedication over the past two decades and wish him well in his retirement. We are confident that Garrick Simeon's leadership will continue to drive our media systems and professional products divisions to new heights, and we look forward to the exciting opportunities ahead."