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Australian crypto investors pivot to altcoins & DeFi in 2025

Fri, 12th Sep 2025

The latest Binance Australia Monthly Crypto Market Insights Report has signalled shifting investment trends, with capital rotating towards altcoins, decentralised finance (DeFi), and stablecoins as signs of market maturity become clearer.

The report found that while the overall cryptocurrency market edged down by 1.7% in August, there was a notable reduction in Bitcoin's market dominance, accompanied by increased flows into alternative assets. According to the report, Ethereum led the altcoin surge, registering an 18.6% gain attributed to record exchange traded fund (ETF) inflows and increased corporate treasury purchases. Solana and Chainlink also recorded strong monthly performances, up 15.5% and 35.9% respectively, driven by ecosystem upgrades and greater institutional interest.

Matt Poblocki, General Manager of Binance Australia & New Zealand, commented on this shift.

"Bitcoin remains foundational, but the spotlight is shifting," said Matt Poblocki, General Manager of Binance Australia & New Zealand. "Investors are increasingly drawn to altcoins that enable real-world applications, whether that's Ethereum staking yields, Solana's network upgrades, or Chainlink's role in tokenising assets. It's a sign of a maturing ecosystem."

Changing market drivers

Expectations around interest rates dominated much of the discussion last month, with attention on possible moves by the United States Federal Reserve. However, Binance's analysis indicated that the historical correlation between central bank rate cuts and Bitcoin's price has been inconsistent and highly volatile over recent years. The report points to institutional adoption, political events, and larger structural market changes as having a greater influence on Bitcoin's price movement than monetary policy alone.

Mr Poblocki addressed this evolving dynamic, stating,

"The idea that rate cuts automatically drive Bitcoin higher oversimplifies today's reality," Mr Poblocki said. "The market is becoming more sophisticated, and investors are looking beyond simple one-to-one correlations. What's really moving capital now are innovations across altcoins, DeFi, and stablecoins."

DeFi lending and stablecoins

Rapid growth in DeFi lending protocols and stablecoins has contributed to broadening adoption and liquidity. According to the report, the total value locked (TVL) in DeFi protocols has climbed 72% this year. Maple and Euler saw particularly marked increases in August, up 586% and 1,466% respectively. These developments signal that investors are allocating capital to yield-generating and inherently productive assets.

The stablecoin segment continues to develop at pace. Ethena's USDe stablecoin supply grew by 43.5% during August, reaching USD $12.2 billion and becoming the fastest stablecoin to surpass a USD $10 billion threshold. Unlike traditional stablecoins such as USDT or USDC, USDe is structured to generate yield, thereby functioning as both a store of value and a source of income. As of August, USDe accounted for more than 4% of the stablecoin market, which collectively totals around USD $280 billion, with on-chain transfer activity rivalling that of BTC and ETH ETFs.

Mr Poblocki said,

"The surge in DeFi lending and the rise of yield-bearing assets like USDe prove that crypto is building a new, more efficient financial infrastructure," Mr Poblocki noted. "Investors are seeking returns and new ways to generate value within the ecosystem. This growth confirms that the demand for productive assets is a durable, long-term trend."

Australian investor behaviour

In Australia, survey findings and trading data indicate a strong preference towards diversification. The report states that Ethereum remained the most-traded coin on Binance Australia for the second consecutive month, and Chainlink broke into the platform's ten most traded assets, climbing five positions during the period. The Binance Australia user survey, which included responses from 1,900 Australians, showed that 86.1% hold at least one crypto asset in addition to Bitcoin, while 57.8% expressed intentions to increase their altcoin holdings over the following six months.

Commenting on these trends, Mr Poblocki said,

"Australian investors are moving with purpose, backing projects that deliver real innovation and utility," Mr Poblocki said. "It's a very positive sign of a healthy, maturing local market that is more focused on diversification than ever before."

The findings from Binance Australia's report highlight growing sophistication and evolving priorities across global and local cryptocurrency markets, with diversification, productive assets, and new sector growth areas increasingly shaping investor strategy.

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