Azzet hires Geoff White to lead Australian real estate

Azzet has appointed former Real Estate Institute of Victoria president Geoff White as its National Director of Real Estate for Australia, as the investment marketplace moves further into high-end property listings.

The Australian-owned platform operates as an online marketplace for investment opportunities and classified listings. It also publishes paywall-free business news for a professional audience.

The company is based in the United States and describes itself as independent. It targets decision-makers who seek investment information and premium assets.

Azzet said it is expanding its online community and readership. It aims to bring together senior executives, investors and entrepreneurs in one digital environment.

The platform says it combines investment listings with premium news and social networking features. It focuses on business and investment topics.

Real estate push

White's appointment marks a push by Azzet into real estate in Australia and overseas. The company plans to build a larger presence in property markets.

Azzet said White brings extensive experience and deep industry insight. He is a fifth-generation real estate professional.

White has held senior roles across property portals, data services and digital transformation projects in the sector. He is a former president of the Real Estate Institute of Victoria.

The company plans to extend its offering with luxury and high-value real estate listings. It will target both residential and commercial assets.

Azzet said agents and consumers will gain direct access to its audience through these listings. The audience includes senior business leaders and investors.

White said the platform offers exposure to a global professional base. He highlighted the mix of listings and information on the site.

"Real estate agents and vendors now have the opportunity to promote residential and commercial listings on Azzet.com, a platform viewed by CEO's, executives, investors, entrepreneurs and other key decision-makers in more than 150 countries," said Geoff White, National Director of Real Estate, Azzet. "Azzet empowers its audience through a unique combination of investment opportunities, premium news, and social networking. I am delighted to be part of the team bringing Azzet to the Australian business and investment community."

Global audience

Azzet said its site is viewed in more than 150 countries. The company said this reach aligns with trends in cross-border property investment.

The platform targets high-net-worth individuals and senior executives. It also targets business owners and other professional investors.

Azzet positions its audience as a high-value group of decision-makers. It offers them investment listings and business news in one place.

White said international exposure has become more important for property vendors. He said buyers now look across borders for assets.

He said agents can use global property platforms for marketing. He said this can raise visibility for both listings and brands.

"Real estate has become a truly global asset with premium properties regularly being sought out by international buyers" Mr White added. "The ability to list and market properties on an internationally viewed platform provides agents with greater reach and exposure - not only for their listings but also for their brand and service offering."

Industry backing

Azzet's executive team said White's industry profile underpins the new strategy. The company said it expects his leadership to influence its product direction for real estate.

Customer Success Manager Hamish Pearce said White's move sends a signal to the market. Pearce said the company intends to grow its global reach among property professionals.

"Geoff's leadership and reputation in the Australian real estate industry are second to none," said Hamish Pearce, Customer Success Manager, Azzet. "His decision to join Azzet reflects on our commitment to delivering value for real estate professionals and their clients as we continue to expand our reach globally. Geoff will play a key role in refining our offering and helping position Azzet as a trusted global destination for premium real estate content and listings."

Azzet said its real estate move will sit alongside its existing investment marketplace. It will continue to list a range of investment products and other classified assets.

The company operates a paywall-free news model. It publishes business journalism that targets its investment audience.

White said he plans to work closely with Azzet's international team. He said he will focus on engagement with agents and their professional development.

Mr White said he is looking forward to collaborating with Azzet's growing international team and supporting real estate agents in raising their professional profiles, an area he remains deeply passionate about.