DXC wins Celent award for Assure Integral platform

DXC Technology has been recognised as a Functionality Standout in Celent's Policy Administration System: Life Insurance; APAC Edition report. Its Assure Integral platform also received Celent's XCelent Award for Breadth of Functionality.

The recognition comes as insurers across Asia-Pacific review core administration systems for life, health, group and investment-linked products amid rising operational and regulatory complexity.

Celent's assessment examined policy administration systems for life and annuity insurance available in the Asia-Pacific market, evaluating vendors on factors including functionality, supported lines of business and technology.

Assure Integral supports 283 insurers in Asia-Pacific, including multinational customers. The platform is used across individual and group life, investment-linked, Takaful and selected property and casualty products.

The award comes amid closer scrutiny of how insurers in the region are updating long-standing policy administration systems. Carriers are trying to simplify product launches, manage differing market requirements and handle larger volumes of data across multiple lines of business.

Platform scope

Celent positioned Assure Integral as a multi-line core platform rather than a system limited to a single insurance segment. The report also noted DXC's investment in embedded analytics through Assure Insights and in artificial intelligence through Assure Smart Apps.

That focus reflects a broader shift in the insurance software market, where suppliers are combining policy administration with analytics and automation in the same operational environment. For insurers, the appeal is reduced reliance on separate tools and manual processes for underwriting, policy servicing and related back-office work.

Karun Arathil, Senior Analyst at Celent, described the product's market fit in the report: "Assure Integral is a multi-line core platform supporting individual and group life, investment-linked, Takaful, and selected P&C products. We have also noted the company's investment in embedded analytics through Assure Insights and in artificial intelligence. Insurers-particularly those in APAC looking for a life insurance platform that accommodates both individual and group business-may wish to include Assure Integral in their evaluations."

Regional demand

Asia-Pacific has become a key market for insurance software providers because of its mix of mature and developing insurance markets. Vendors must serve insurers operating under different regulatory regimes, varied product structures and wide differences in digital maturity across countries.

In that environment, systems that support several product types on one platform have become more prominent. Insurers are also looking for ways to reduce the cost and time involved in changing core systems while maintaining support for local product rules and reporting requirements.

DXC linked the latest recognition to continued investment in Assure Integral. Recent work on the platform has included additions in health, life and group insurance administration, as well as deeper use of artificial intelligence within workflows.

Neil Trussler, Global Product Owner at DXC Technology, said the company was trying to build those functions into day-to-day operations rather than place them outside the core system. "This recognition reflects what Assure Integral is built to do: provide insurers with the functional depth they need to run complex, multi-line books of business without compromising on configurability or control. Layered on top of that functionally rich foundation, we're now embedding AI directly into core workflows: surfacing insights, automating routine decisions, and giving business users capabilities they can act on without leaving the system they work in every day."

Industry analysts have been watching whether insurers adopt such tools as part of broader modernisation efforts or use them first in narrower projects. The answer often depends on how much legacy technology an insurer still relies on and how far it is prepared to overhaul operating processes alongside software upgrades.

For DXC, the Celent report offers third-party recognition in a market where software selection cycles are often long and closely contested. For insurers, it highlights the growing emphasis on systems that can cover multiple lines of business while bringing analytics and AI into core administration tasks.