CFOtech Australia - Technology news for CFOs & financial decision-makers
Story image
Ingram Micro partners with EPOS to supply audio solutions in Australia
Fri, 1st Dec 2023

Ingram Micro, a technology product distributor, and EPOS, a Danish specialist in audio and video solutions, have announced a new alliance in Australia. This partnership enables Ingram Micro's resellers to bring EPOS solutions to an array of sectors, including education, government, healthcare, call centres, small to medium businesses (SMBs) and corporations.

The agreement will leverage the resellers' ability to meet customer demands in the burgeoning audio-video (AV), remote and hybrid work environments. EPOS designs, produces and sells high-quality AV solutions for professionals worldwide, aimed at boosting their efficiency and productivity.

Ingram Micro's director, Advanced Solutions Group, Specialty and Commercial, Hope McGarry, commented: "Ingram Micro is proud to bring EPOS's AV products to resellers in Australia. Our resellers focus on the sectors where noise cancellation is most needed, and today, with the trend for remote and hybrid work, that’s just about everywhere."

Given the high demand for noise-cancelling capabilities in today's increasingly remote or hybrid work environments, poor audio or ambient noise can adversely affect focus and efficiency. Over time, inadequate conditions can lead to 'listening fatigue', a cognitive load bearing potential negative impacts such as memory fatigue, concentration loss, and increased stress.

As part of the Demant Group, EPOS leverages a wealth of data on optimal brain performance to develop their product lines. They utilise the EPOS BrainAdapt™, a unique, research-based approach to designing audio solutions that help mitigate the cognitive load caused by bad audio.

David Sorrell, Sales Director Enterprise Solutions ANZ, EPOS, expressed his enthusiasm about the partnership: "EPOS products are backed by decades of research into how the brain perceives and processes sound. We’re proud to work with Ingram Micro to deliver our solutions to Australia, and we are excited to be able to access Ingram Micro’s experienced reseller base to target all sectors of the Australian market."

In addition to providing high-end AV solutions, EPOS also supports its partners via the EPOS Partners Program. This initiative offers tools, resources, training, digital sales tools, and marketing support to help partners expand their business operations with EPOS.