Publicis Groupe has announced the acquisition of Australian Salesforce consultancy Tquila ANZ.
Tquila ANZ will become part of Publicis Sapient, Publicis Groupe's digital business transformation company.
Headquartered in Sydney, Australia, and with teams in Brisbane, Melbourne and Canberra, Tquila ANZ has a 10-year track record of delivering multi-cloud solutions. With a focus on Vlocity, Salesforce Industries and MuleSoft, Tquila ANZ is driving many of the largest engagements in these areas across Australian federal government, healthcare and private sector clients.
The acquisition will ramp up Publicis Sapient's local Salesforce capabilities, while continuing to strengthen the company's global distributed delivery model. For Tquila ANZ, the move will enable its clients to access Publicis Sapient's full suite of market-leading digital business transformation services, including strategy, customer experience and human-centred design, disruptive technology, agile transformation, engineering, data and AI.
The entire Tquila ANZ team will join Publicis Sapient, with Chairman of Tquila ANZ John Cassidy, Chief Technical Officer Amit Chakraborty and founders Ian Carpenter and Damian Noonan taking on senior roles as part of the Publicis Sapient Salesforce Practice across Australia and New Zealand.
"I'm excited to welcome Tquila ANZ to Publicis Sapient. The addition of its talented team and market-leading capabilities in Salesforce will continue to bolster our ability to deliver end-to-end digital business transformation for our clients," says Nigel Vaz, CEO of Publicis Sapient.
"Tquila ANZ is a strategic acquisition which continues to build the foundation for our strong growth in the APAC region and further expansion of our Salesforce partnership globally.
"Tquila ANZ will also benefit from Publicis Sapient's competitive advantage in leveraging the world-class creative and media assets of Publicis Groupe."
John Cassidy, Chairman of Tquila ANZ, said that the acquisition gives Tquila ANZ's clients access to Publicis Sapient's scale, with complementary access to its Salesforce expertise and broad cross cloud capabilities.
"Were thrilled to be able to combine our strengths in delivering complex Vlocity and MuleSoft engagements with the customer experience, design and analytics capabilities of Publicis Sapient to deliver elegant and beautiful experiences at scale for citizens, employees and consumers in Australia and beyond," he says.
"This acquisition gives our clients access to Publicis Sapient's team of 20,000 professionals across 53 offices. This expanded capability will enable larger scale implementation projects for our client portfolio, as well as customer-orientated digital business transformation as a new offering."
Claire Canham (Rawlins), Managing Director at Publicis Sapient Australia, said the acquisition of Tquila ANZ brings expert Australian Salesforce capabilities and deep industry knowledge in sectors such as Government, Healthcare, Financial Services and Technology and Media & Telecommunications (TMT).
"Publicis Sapient is passionate about partnering with its clients for impact, reimagining, delivering and supporting their digital business transformation," Canham says.
"Tquila's strong capabilities across Salesforce, MuleSoft and Vlocity will allow us to accelerate this impact. We are delighted not only with the great talent joining us, but with the alignment of our cultures. Tquila shares our values and fabric of curiosity, creativity, authenticity, empathy and community."
The global Salesforce economy will create USD$1.6 trillion in new business revenues and over nine million new jobs between 2021-2026, a rise of more than 350% over that period, according to analyst firm IDC. ANZ's portion of that total will sit at around AUD$48.6 billion and New Zealand's will grow to NZD$9.7 billion.
Publicis Sapient and Tquila have a strong track record of success building Salesforce capability together. In 2019, the two companies created a Salesforce-focused joint venture (JV) in the United Kingdom with Publicis Sapient eventually acquiring the JV in 2020. This partnership allowed Publicis Sapient to quickly scale Salesforce expertise in the region.
Publicis Sapients Tquila ANZ acquisition follows the company's acquisition last year of Changi Consulting, a cloud solutions company and a top five Salesforce partner in the MENA region, with the aim of further growing its footprint in the Middle East, expanding its Salesforce capabilities globally and strengthening its global distributed delivery model.