Video: 10 Minute IT Jams – Who is Nintex?

Process automation is changing the way organisations function. As businesses across Australia and New Zealand seek better efficiency, Nintex is positioning itself as a key player in the process management and automation space.

Nintex, a global leader in process automation, is focused on helping businesses work smarter through technology. "We aim to improve the way people work through process automation and management," Christian Corelli, Nintex's Vice President of Sales for APAC, told TechDay in a recent interview. At its core, Nintex's platform enables organisations to map, manage and automate their key business processes.

One of the persistent challenges that organisations face, Corelli explained, is simply being able to understand and map a consistent process across their business. "We provide that type of software," he said. "Going on from that, we allow businesses to interpret and understand where their processes are in the technology landscape on which they're deployed and then drive automation technology through a workflow canvas, forms canvas, robotics process automation, and some lovely analytics wrapped around that to help continually improve business processes - and then also the automation component of it."

When asked what an ideal process management solution looks like, Corelli took care to distinguish between tools and true solutions. "We're not talking about a particular product or feature," he said. "My view, and Nintex's view, is that we provide an end-to-end platform that enables organisations to actually understand and map processes through to them actually driving the automation of it."

But the technology isn't just for specialists and developers. A key part of Nintex's philosophy is making these tools accessible to business users themselves. "Nintex's methodology and our approach to software development is putting the power in the business users' hands," Corelli said. He pointed out that while many platforms are targeted at developers, Nintex has focused on "enabling the business users to actually go in and map and collaborate on processes", as well as having the right level of interface to work alongside IT, "to actually drive the actual automation outcome".

Central to this, he noted, is Nintex's drag-and-drop interface for creating automations without the need for code. "We see organisations being able to iterate and innovate faster on processes that are normally manual or touch multiple systems within their organisation," he said.

Of course, the process automation market is busy, and there are major players well-known for their solutions in the area. Salesforce is one of them. Nintex has responded by ensuring deep integration. "Salesforce is actually our second-largest ecosystem that we work with, with Microsoft being the first," Corelli explained. "We acquired a company a number of years ago called Drawloop, and that functionality actually enables document automation and generation within the Salesforce ecosystem."

But Nintex has taken the integration further, investing in managing and automating not just the generation of documents but the processes that these documents move through. "If you're a Salesforce customer, we can automate and take the fields that are being imported from customers and the business within the Salesforce environment and then pull that into documents – contracts, quotes, or communications out to the community users in the Salesforce system that particular customer is using," Corelli said.

He gave an example from the financial sector, where organisations need to regularly send out compliance and statement information. "A lot of those financial customers use Salesforce. They're using Nintex to actually generate and automate the document creation that gets sent out to their users," he said. The automation doesn't stop there: "On the back end of that, there's usually a process or a response that is required back from the user, and we help actually then automate that process back into the Salesforce system and the overall business process the institution is looking to achieve."

For many businesses, constructing a seamless journey for both document management and workflow can be transformative, reducing time, errors and cost. "Essentially, we help automate documents in a clear and simple way to help community businesses communicate out with whoever they need to," Corelli said. "But then we also help on the back end around automating the actual processes and the technology that those documents or information that we're collecting needs to touch."

In the context of Australia and New Zealand, Corelli emphasised Nintex's strong partner model. "Nintex is a channel-led organisation. We invest heavily in our partner network," he said. This network includes a mix of system integrators, alliances with tech giants like Salesforce, Microsoft and Adobe, and strategic consulting firms. "In Australia, we work with who's who in the Microsoft zoo – your Empireds, your Insight, your NTT Data. We also work with companies such as Avanade and Accenture from the strategic consulting standpoint," he detailed. "In New Zealand, we have a very strong customer base and partner base with Datacom, Intergen and also Provoke – so a whole breadth of partners that services the multitude of the customers that we have."

For both potential partners and customers, Corelli encouraged reaching out through existing relationships. "If you have a partner or integrator that you're working with, reach out to them, see if they're a Nintex partner – most likely they are or have a Nintex skill set in their organisation. They'll be more than happy to get us in touch with you through them, and then we can support you from there," he said.

Looking ahead, Nintex's focus remains on enabling organisations to work faster and more intelligently. As Corelli concluded, "Thank you for having me – appreciate it."