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Adobe Experience Cloud news stories

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Customer experience
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Adobe Experience Cloud
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Digital Transformation
Adobe’s Experience Cloud tools offer benefits for retailers
Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.
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Customer experience
Adobe rolls out B2B focused enhancements and updates
Adobe has announced new B2B-focused innovations for Adobe Experience Cloud, designed to empower B2B brands to create long-term relationships and deliver impactful customer experiences.
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Cloud
Adobe bolsters Experience Cloud with personalisation capabilities for retailers
“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle."
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Adobe
How 7 Eleven responded to COVID-19 using technology
A fascinating look at six key innovations that have driven success at 7 Eleven Australia.
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Customer experience
In brief: The top announcements from Adobe Summit 2021
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
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Cloud
Adobe Experience Platform launches in Australia and New Zealand
Adobe’s Experience Platform will now be faster and more reliable for customers across Australia and New Zealand, and it's all thanks to its new base on a local Microsoft data centre.
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Customer experience
Interview: Adobe creative director on the future of design-led business
Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.
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SaaS
Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.
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Cloud
Adobe Symposium unleashes innovations for the customer experience
“Every company must transform and maniacally focus on the customer experience."
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Commerce Systems
Adobe revamps Experience Cloud for retailers
Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.
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Digital Transformation
Adobe and WPP collaborate to scale content production and design
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.
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Microsoft
New open data initiative from Microsoft, Adobe & SAP
The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.
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Artificial Intelligence
How to use AI to optimise customer experiences
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."
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Cloud
Adobe announces innovations for retailers in Adobe Experience Cloud
It’s critical for retailers to deliver an exceptional, cohesive experience along the entire shopping journey.
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Digital Marketing
Swinburne University and Adobe launch new post-grad digital marketing course
The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
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Cartech
Adobe is transforming your in-car UX with analytics
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
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Microsoft
Adobe and Microsoft expand cloud productivity partnership
Adobe Sign is now Microsoft’s preferred e-signature solution; Microsoft Teams now preferred chat-based workspace across Adobe Cloud Services.