Adobe stories - Page 2

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

Second Nature has raised USD $22 million to expand its AI-driven sales training platform, helping businesses boost performance and reduce onboarding times.

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.

Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.

Qualcomm is enhancing its marketing by using Adobe’s AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

Cybercriminals use ultra-realistic fake Adobe Reader invoices and images with embedded malware to bypass defences, targeting German-speaking regions.

Cohesity appoints James Eagleton as Managing Director for ANZ to drive growth and lead AI-powered data security expansion in Australia and New Zealand.

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

Neo4j launches Infinigraph, a distributed graph system uniting operational and analytical workloads at over 100TB for real-time, large-scale data use.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

SNP Transformation World 2025 in Heidelberg showcased global SAP innovation, featuring leaders from BMW, IBM Australia, and others discussing transformation strategies.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.