Adobe stories - Page 22
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
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digital signage
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martech
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adobe
Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.
How brands can use Alexa to build customer engagement
Fri, 28th Jun 2019
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martech
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amazon
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adobe
Brands can leverage Alexa to enhance customer engagement by starting small and focusing on unique voice user experiences, says Amazon's Kate Buleigh.
Govt shift to digital could save Australians up to 14 hours every year
Thu, 27th Jun 2019
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digital transformation
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martech
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government
If Australia's government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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adobe
4000+ flock to Adobe Symposium in Sydney, exploring digital transformation and customer experience innovation.
ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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crm
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data analytics
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cx
Australians and New Zealanders demand top-tier, personalised customer experiences, with 79% seeking tailored interactions, Adobe's Experience Index reveals.
Adobe AI detects Photoshopped faces as war against fakes continues
Mon, 17th Jun 2019
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martech
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ai
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adobe
Adobe, in collaboration with UC Berkeley, unveils AI tech that identifies Photoshopped faces with 99% accuracy, intensifying the battle against digital fakery.
Adobe Premiere Rush gets optimised for Samsung devices
Tue, 28th May 2019
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martech
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digital entertainment
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samsung
Adobe Premiere Rush is now optimised for Samsung Galaxy devices, featuring enhanced GPU performance, HDR10+ support, and seamless video editing on the go.
Study: 'Inclusive design' key to serving customer diversity
Wed, 22nd May 2019
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martech
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microsoft
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pwc
A new study highlights inclusive design as essential for businesses to serve diverse customer needs, potentially boosting audiences and revenues fourfold.
Adobe & Software AG transform customer experience management
Fri, 17th May 2019
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crm
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cx
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martech
Adobe and Software AG have announced a partnership that will help businesses transform their customer experience management.
Adobe & Amazon: Making merchants' stores a lot more powerful
Wed, 15th May 2019
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martech
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commerce systems
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amazon
Adobe Magento Commerce offers Amazon sellers a streamlined, integrated platform for both Amazon and own stores.
Hands-on Review: The beauty of Adobe Premiere Rush
Thu, 9th May 2019
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gaming
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martech
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digital entertainment
A good photographer will tell you that you need to follow the four main principles; lighting, lighting, lighting and lighting.
You're invited: Adobe Symposium 2019, Sydney
Wed, 24th Apr 2019
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martech
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adobe
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online marketing
Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.
Adobe: CX a priority for business but tech adoption lags
Wed, 17th Apr 2019
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crm
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data analytics
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cx
Despite prioritising personalised customer experiences, new Adobe research reveals businesses struggle with fragmented adoption of marketing and CX technology.
Staggering growth of video content drives Adobe Creative cloud updates
Thu, 11th Apr 2019
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martech
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digital entertainment
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adobe
As video content consumption surges, Adobe Creative Cloud unveils major updates and AI-driven tools to streamline video and audio production.
We explain Magento in 17 key facts
Sat, 30th Mar 2019
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martech
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commerce systems
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microsoft
Adobe's Magento cements lead in eCom; $155bn sales annually with vast partner network, new AI and cloud updates.
Adobe and Drift launch conversational experience for Marketo Engage
Fri, 29th Mar 2019
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uc
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martech
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agentic ai
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Snowflake joins with Adobe to transform customer experiences
Fri, 29th Mar 2019
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data analytics
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cx
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martech
Snowflake Computing joins Adobe Exchange partner program to provide data-driven decision making and customer experience management solution.
Adobe launches cloud commerce platform
Thu, 28th Mar 2019
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martech
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commerce systems
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open source
Adobe Commerce Cloud provides a customisable and scalable end-to-end platform to manage and optimise the commerce experience.
How Adobe, Microsoft and SAP aim to transform CX
Thu, 28th Mar 2019
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data analytics
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cx
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martech
The three partners outlined a common approach and set of resources for customers in an initial announcement last September.