Advertising Technologies (Adtech) stories - Page 13

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.

Servers.com has launched a new data centre in Miami and expanded operations at five global sites to meet rising customer demand.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Val Morgan Digital has teamed up with Vudoo to enhance its media offerings, enabling shoppable content experiences for an audience of 9.1 million.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Ecommerce businesses can achieve personalisation ethically with intelligent popups, quiz funnels for abandoned carts, and dynamic product blocks.

AdTech firm Silverpush appoints Jarryd Gaggin as National Sales Director for Australia to drive local market growth using advanced AI-driven solutions.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.