Advertising Technologies (Adtech) stories - Page 8

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

Australia's travel industry eyes conversion APIs to boost ad targeting and campaign returns amid rising demand and privacy-driven tracking changes.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Vane Viper, a threat actor posing as an adtech firm, generated over 1 trillion DNS queries last year linked to malware and ad fraud, warns Infoblox.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

Bain finds AI boosts media content volume, yet human creativity remains vital for authentic, trusted brands to stand out in a crowded market.

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

JCDecaux unveils its ASPIRE digital screen network across six prime Brisbane locations, boosting advertiser reach ahead of the 2032 Olympic Games.