CFOtech Australia - Technology news for CFOs & financial decision-makers

Affiliate Marketing stories

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AppDirect buys PartnerStack to expand B2B sales platform

4 days ago
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
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Levanta acquires Perch+ to expand Amazon marketplace

Last week
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
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OpenAI adds shopping tools to ChatGPT with visual discovery

Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.
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OpenAI drops ChatGPT checkout to pursue agent vision

Last month
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martech
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commerce systems
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supply chain
OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.
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saas.group tops USD $100m ARR as AI drives next phase

Last month
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saas
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martech
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erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
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BYRDLI, Tahnee Cook launch live LA travel booking push

Last month
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e-commerce
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social media
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
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Awin unveils tools to speed affiliate campaign setup

Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
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Telna unveils USD $100m fund for travel eSIM growth

Thu, 5th Feb 2026
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uc
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digital transformation
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iaas
Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.
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Global router hijack uses rogue DNS to monetise web

Wed, 4th Feb 2026
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firewalls
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network security
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iot security
Hackers are hijacking ageing home routers worldwide, covertly rewiring DNS to quietly cash in on everyday web browsing traffic.
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Xero revamps developer tools & unveils new API fees

Tue, 27th Jan 2026
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fintech
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cx
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martech
Xero overhauls developer portal and readies new API fees tied to connection counts and data egress, as it tightens recertification rules.
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Online creators shift focus from ads to subscriptions

Mon, 26th Jan 2026
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data analytics
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planning
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physical security
Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.
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Rakuten drops Honey extension amid affiliate fraud row

Wed, 21st Jan 2026
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martech
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payment technologies
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e-commerce
PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.
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Genie Goals' Life Goals book spotlights eCommerce AI

Mon, 12th Jan 2026
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cx
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martech
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omnichannel
Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.
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US holiday online sales hit record on mobiles & AI

Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
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Beyond the booking: How travel brands will win customers in 2026

Fri, 21st Nov 2025
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cx
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martech
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partner programmes
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
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Adobe data shows USD $88.7 billion spend & AI boost in October

Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
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Affiliate marketing budgets surge as brands seek cost efficiency

Thu, 6th Nov 2025
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
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VexTrio exposed as global ad-fraud empire with billions in play

Mon, 18th Aug 2025
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martech
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cybersecurity
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online safety
VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.
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US Prime Day online sales hit USD $24.1bn, mobile drives growth

Tue, 15th Jul 2025
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martech
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smart home
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digital entertainment
US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.