Andrew Baxter stories
Andrew Baxter is an insightful voice in the realm of marketing technology and advertising. His recent stories reflect a keen understanding of industry dynamics and the challenges faced by modern marketing firms. With his background in strategic advisory, Baxter offers a nuanced perspective on how technology is transforming marketing practices.
Through his coverage of initiatives like Mutiny's significant pre-money valuation and Tap's innovative approach to media buying in the US, readers can gain valuable insights into the intersection of creativity and technology in advertising. Baxter's work underscores the importance of innovation in driving business growth and reshaping industries.
Sydney's Tap aims to revolutionise US ad industry with AI
Thu, 15th Aug 2024
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data analytics
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google
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facebook
Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.
Martech firm Mutiny attracts $12m pre-money valuation from investors
Thu, 1st Jul 2021
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martech
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investment
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mutiny
Melbourne-based martech firm Mutiny has confirmed investment from former Clemenger BBDO executive Nick Garrett and advisory guru Andrew ‘Billy’ Baxter.