Arktic Fox stories
Retailers warned: identity gaps blunt AI personalisation
Last month
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data analytics
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digital transformation
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cx
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
AI Appreciation Day: What it means for the future of customer engagement
Mon, 14th Jul 2025
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crm
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data analytics
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cx
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Wed, 2nd Jul 2025
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martech
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commerce systems
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personalisation
Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.
Australian brands lag in AI, data & privacy readiness: report
Tue, 3rd Jun 2025
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data analytics
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digital transformation
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cx
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
Australian retailers struggling to deliver best of breed eCommerce
Tue, 2nd Jul 2024
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crm
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martech
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personalisation
Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
IWD 2024: Celebrating Innovation on International Women's Day
Fri, 8th Mar 2024
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martech
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cdp
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genai
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
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data analytics
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digital transformation
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martech
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.