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Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • 4 days ago
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • Last week
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • Last week
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • Last week
McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

By Sofiah Nichole Salivio • 4 min read • Last week
Liverpool FC renews Wasabi cloud storage partnership
Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • Last week
Sphera promotes Megan Geldman to Chief Marketing Officer
Digital Transformation

Sphera promotes Megan Geldman to Chief Marketing Officer

The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.

By Sofiah Nichole Salivio • 3 min read • Last month
Zendesk names Tifenn Dano Kwan as Chief Marketing Officer
Software-as-a-Service

Zendesk names Tifenn Dano Kwan as Chief Marketing Officer

The hire underscores Zendesk's push to turn surging AI bookings into revenue, with demand set to top USD $400 million next year.

By Sofiah Nichole Salivio • 4 min read • Last month
Skillable names Brian Barnum chief financial officer
Software-as-a-Service

Skillable names Brian Barnum chief financial officer

The software group is reshaping its senior team as it seeks faster growth across virtual labs, training and AI-related services.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Bedrock Data names three leaders after USD $25m round
Data Protection

Bedrock Data names three leaders after USD $25m round

Fresh funding is prompting Bedrock Data to strengthen its leadership team as enterprises rush for better controls over sensitive information in AI systems.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

B2B Marketing stories

Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • Last week
Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Blackpearl hails 114% ARR growth as AI debate shifts
Enterprise Resource Planning

Blackpearl hails 114% ARR growth as AI debate shifts

Blackpearl's latest update shows investors are rewarding application-layer AI plays as annual recurring revenue climbed to USD $26.8 million.

By Joseph Gabriel Lagonsin • 4 min read • Last month
HiBob appoints Yael Klass as Vice President of Brand
Digital Transformation

HiBob appoints Yael Klass as Vice President of Brand

The hire signals HiBob's push to sharpen its AI-era message as enterprise software rivals compete for customers and investor attention.

By Sofiah Nichole Salivio • 4 min read • Last month
Optimizely & Deloitte Digital back AI marketing push
Digital Transformation

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Last month
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last month
PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Last month
INVT launches three products at Goa strategy event
Partner Programmes

INVT launches three products at Goa strategy event

India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.

By Sofiah Nichole Salivio • 3 min read • Last month