Branding stories - Page 2

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.

While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.

New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.

Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.