Content Creation stories - Page 2
Optimizely training sparks surge in marketing AI agents
This month
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Hands-on review: Apple AirPods Max 2 refined upgrade
This month
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wearables
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digital entertainment
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headphones
Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
Optimizely named Gartner leader for ninth year running
This month
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Gigabyte unveils dark wood AM5 motherboard for gamers
This month
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gaming
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digital entertainment
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hybrid & remote work
Gigabyte adds dark wood styling to its premium AM5 motherboard line, pairing the X870E AERO X3D Dark Wood with Ryzen support and Wi-Fi 7.
Microsoft launches three new MAI AI models for Foundry
This month
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Intel releases neural texture compression SDK for game devs
This month
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gaming
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digital entertainment
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intel
Intel launches neural texture compression SDK to help game developers cut texture storage and memory use, with up to 17x savings.
Meep-morp launches Resolve workflow tool for editors
This month
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rpa
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social media
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digital media
Meep-morp unveils Resolve workflow software to automate exports, tagging and uploads, aiming to cut post-production delays for professional editors.
Animoca Brands launches AliBAE with CHECK bounty rewards
This month
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gaming
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crypto
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blockchain
Animoca Brands unveils AliBAE AI creator platform with 100,000 CHECK in bounty rewards and Alibaba's Qwen models.
Garney adopts Hyland for SAP SuccessFactors in HR shift
Last month
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document management
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digital transformation
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ecm
Garney deepens Hyland tie-up to unify HR records in SAP SuccessFactors, aiming to cut manual work and bolster automation across its US operations.
Experts warn: SEO alone is no longer enough for online visibility
Last month
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martech
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genai
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llms
AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.
Intel launches Core Ultra Series 3 AI gaming laptops
Last month
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gaming
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semiconductors
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endpoint protection
Intel backs thin-and-light AI laptops with Core Ultra Series 3 chips, touting stronger gaming performance, local chatbot support and longer battery life.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
Global handheld smart camera shipments jump 83% in 2025
Last month
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drones
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pc market
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dji
IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
Dreame teams up with Sydney Swans in Australia push
Last month
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smart home
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partner programmes
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afl
Dreame deepens its Australian push with Sydney Swans deal as the consumer tech brand seeks wider reach beyond home cleaning products.
Meliora buys Backchat Media to expand into New Zealand
Last month
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saas
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digital transformation
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partner programmes
Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.
WordPress.com adds AI write tools for site control
Last month
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digital transformation
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ecm
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martech
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
Prophet bolsters Australian team with two key hires
Last month
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.