CPG stories

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.

Cooee Cookies land in Drakes stores as Indigenous-owned brand deepens South Australia supply links and widens supermarket reach.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

Syndigo unveils Synapse, an agentic AI platform to automate complex product data workflows for brands and retailers at scale.

True Protein adopts Oracle NetSuite to replace spreadsheets, cutting month-end close to three days and centralising operations for growth.

ThoughtSpot rolls out Spotter for Industries, AI analytics agents tuned to sector rules to close the “context gap” in enterprise decisions.

Nvidia survey finds AI now widely embedded in operations, driving revenue gains, cost cuts and fresh spend as firms move beyond pilots.

Altimetrik appoints Dhirendra Nath as Chief HR Officer to steer people strategy and culture integration after its merger with SLK.

Supply chains gaining real AI returns share one trait: live, shared trade data that turns fragmented logistics into real‑time decisions.

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Indigenous-owned Cooee secures shelf space in about 90 Foodland stores, taking its native ingredient cookie range across South Australia.

Ethique founder Brianne West unveils Incrediballs, plastic-free effervescent tablets aiming to replace bottled soft drinks worldwide.

Consumer goods groups race to modernise fragmented data systems as they lay foundations for scaling AI and agentic tools across factories.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Altimetrik has been named a major contender in Everest Group's latest PEAK Matrix for enterprise quality engineering services.