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customer journey news stories

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Digital Transformation
BMW and Adobe expand partnership for better customer journeys
Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 
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10 Minute IT Jams
Video: 10 Minute IT Jams - Introducing BillingPlatform
Today, we are joined by BillingPlatform CEO Dennis Wall, who introduces the company and discusses why its offerings are vital to the customer journey.
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Customer experience
Businesses prioritise friendliness over function in CX journey - Genesys report
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
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Document Management
No-code digital customer journey platform EasySend has launched in Australia and New Zealand
No-code digital customer journey platform EasySend has launched in Australia and New Zealand, with plans to target the wider JAPAC market.
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Sitecore
Interview: Sitecore explains why 'composable' will be the future of the digital experience
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
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Loyalty programmes
How open ecosystem, card-linked loyalty programs are changing Australian retail
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
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Genesys
Genesys G-Summit South Asia 2021: Taking CX to the next level
Genesys G-Summit South Asia 2021 is a two-day virtual customer experience event for customers, industry visionaries, and market experts from around the South Asia region.
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Contact Centre
NICE releases an AI-powered self-service platform
Cloud software provider NICE has released self-service platform CXone Expert, following its acquisition of MindTouch, a San Diego-based cloud knowledge management software platform.
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Customer experience
Optus partners with Google Cloud to improve customer support capabilities
The move allows Optus to provide its customers with more personalised experiences and bolster its customised solution offerings, according to the company.
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Customer experience
Adobe launches customer journey solution for A/NZ businesses
The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.
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Customer experience
The one thing successful startups have in common? Quality CX
New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers. 
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Data Protection
Trustworthy and reliable: why making data privacy a priority leads to stronger customer relationships
Showing you’re scrupulous about how you collect, use and store customer information also has a positive impact on your customers’ experience with your brand and your bottom line.
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Boomi
Boomi highlights four customers leading in digital transformation
“The four winners of the 2019 Boomi Blue Challenge, illustrated that a comprehensive, cloud-native integration platform is a valuable strategic asset. The winners are true digital leaders."
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Outsourcing
Five ways to make customer experience transformation easier
Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.
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Customer experience
Forrester: Pegasystems a Leader in real-time interaction management
Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.
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Customer experience
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Adobe
Desktop conversion still king in A/NZ despite increasing smartphone traffic - Adobe
"ANZ’s best marketers recognise that the desktop is still likely to be the final destination, even in a cohesive multi-device experience."