Customer Loyalty stories - Page 10
ANZ consumers want first-contact solutions but satisfaction lags
Wed, 4th Jun 2025
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uc
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cx
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martech
Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.
AI boosts personalisation but consumer trust remains elusive
Wed, 4th Jun 2025
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cx
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martech
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personalisation
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Tue, 3rd Jun 2025
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Legacy tech & technical debt threaten modernisation goals
Tue, 3rd Jun 2025
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digital transformation
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cx
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martech
Technical debt and legacy systems stall tech modernisation at global firms, with 68% citing them as barriers to adopting AI and newer technologies.
Un-marketing: redefining personalized marketing strategies
Wed, 28th May 2025
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cx
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martech
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Qualtrics study reveals just 7% of Aussie execs want to lead in AI use for CX
Wed, 28th May 2025
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cx
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martech
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omnichannel
Only 7% of Australian executives aim to lead in AI adoption for customer experience, risking falling behind in a $2 trillion AUD market, says Qualtrics.
Qualtrics helps Asia Pacific firms boost customer experience
Wed, 28th May 2025
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digital transformation
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cx
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martech
Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.
Keep them coming back: How to reduce SaaS churn rates
Wed, 28th May 2025
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saas
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crm
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digital transformation
The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.
Z Energy launches Z Rewards offering new loyalty incentives
Tue, 27th May 2025
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cx
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martech
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z energy
Z Energy has launched Z Rewards, a loyalty programme offering points on fuel, food and EV charging, redeemable for in-store treats via the Z App.
How Click-Frenzy can help you win the rest of the retail year
Fri, 23rd May 2025
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cx
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martech
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supply chain
Click Frenzy offers retailers vital insights beyond a sales spike, enabling optimisation of delivery, logistics, and customer experience for peak season success.
Convenience & trust top price as key to online shoppers in 2025
Thu, 22nd May 2025
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cx
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martech
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e-commerce
Australian online shoppers now prioritise product range, convenience, and trust over low prices as marketplaces face pricing pressures in 2025, says Pattern study.
AI reshapes strategies at Asia Pacific loyalty and retail conference
Thu, 22nd May 2025
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data analytics
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cx
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martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
Manhattan launches Shopify app to tackle £38B reported losses
Thu, 22nd May 2025
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cx
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martech
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commerce systems
Manhattan Associates launches a connector app on Shopify, offering retailers real-time inventory, order tracking, and diverse payment options to boost omnichannel fulfilment.
Young Shoppers Boost eCommerce Amid Delivery Woes
Tue, 20th May 2025
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saas
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cx
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martech
Younger shoppers under 35 boost online sales but face more delivery issues, with 79% reporting problems versus 66% across all ages, says Descartes study.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Wed, 7th May 2025
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Likewize acquires Speedperform to boost AI tech support services
Tue, 6th May 2025
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uc
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cx
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martech
Likewize has acquired AI-driven support firm Speedperform, aiming to enhance device tech support and expand its global reach across multiple sectors.
How to keep public trust when systems go down
Fri, 2nd May 2025
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cx
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martech
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breach prevention
Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Venues are predicting major growth in 2025 - here's the tech that's contributing
Mon, 28th Apr 2025
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digital transformation
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cx
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martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
AI revolutionises seasonal pricing for retail & eCommerce
Tue, 22nd Apr 2025
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saas
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data analytics
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digital transformation
AI-driven pricing is transforming retail and eCommerce, enabling businesses to adjust prices in real time and boost profits amid seasonal demand shifts.