CFOtech Australia - Technology news for CFOs & financial decision-makers

Customer Loyalty stories - Page 10

Customer service interaction anz modern realistic communication engagement anz environment

ANZ consumers want first-contact solutions but satisfaction lags

Wed, 4th Jun 2025
#
uc
#
cx
#
martech
Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.
Consumer interacting with personalized digital content on smartphone with ai data privacy icons

AI boosts personalisation but consumer trust remains elusive

Wed, 4th Jun 2025
#
cx
#
martech
#
personalisation
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
Abstract digital nodes ai trust loyalty marketing modern corporate tech

HCL Unica+ unveiled as AI-first platform for trust-based marketing

Tue, 3rd Jun 2025
#
cx
#
martech
#
cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Office professionals collaborating outdated computers tangled cables legacy technology technical debt fragmented gears faded clocks modern tones realistic style ai adoption challenges

Legacy tech & technical debt threaten modernisation goals

Tue, 3rd Jun 2025
#
digital transformation
#
cx
#
martech
Technical debt and legacy systems stall tech modernisation at global firms, with 68% citing them as barriers to adopting AI and newer technologies.
Abstract illustration interconnected people digital devices trustworthy connections

Un-marketing: redefining personalized marketing strategies

Wed, 28th May 2025
#
cx
#
martech
#
partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Australian executives business meeting discussing ai integration technology background

Qualtrics study reveals just 7% of Aussie execs want to lead in AI use for CX

Wed, 28th May 2025
#
cx
#
martech
#
omnichannel
Only 7% of Australian executives aim to lead in AI adoption for customer experience, risking falling behind in a $2 trillion AUD market, says Qualtrics.
Diverse asia pacific business professionals collaborating digital touch interface customer feedback graphs ai analytics modern office

Qualtrics helps Asia Pacific firms boost customer experience

Wed, 28th May 2025
#
digital transformation
#
cx
#
martech
Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.
Customer retention diverse people software icons reduced saas churn modern vivid business

Keep them coming back: How to reduce SaaS churn rates

Wed, 28th May 2025
#
saas
#
crm
#
digital transformation
The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.
Modern fuel station cars refueling electric vehicles charging points rewards icons fuel nozzles food charging plugs vibrant realistic colors

Z Energy launches Z Rewards offering new loyalty incentives

Tue, 27th May 2025
#
cx
#
martech
#
z energy
Z Energy has launched Z Rewards, a loyalty programme offering points on fuel, food and EV charging, redeemable for in-store treats via the Z App.
Ps rob

How Click-Frenzy can help you win the rest of the retail year

Fri, 23rd May 2025
#
cx
#
martech
#
supply chain
Click Frenzy offers retailers vital insights beyond a sales spike, enabling optimisation of delivery, logistics, and customer experience for peak season success.
Techday f 9fa840da3726c9ea21f2

Convenience & trust top price as key to online shoppers in 2025

Thu, 22nd May 2025
#
cx
#
martech
#
e-commerce
Australian online shoppers now prioritise product range, convenience, and trust over low prices as marketplaces face pricing pressures in 2025, says Pattern study.
Techday f 9815fa1a67622a6e33df

AI reshapes strategies at Asia Pacific loyalty and retail conference

Thu, 22nd May 2025
#
data analytics
#
cx
#
martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
Techday f a860fb7f44bb8faa8042

Manhattan launches Shopify app to tackle £38B reported losses

Thu, 22nd May 2025
#
cx
#
martech
#
commerce systems
Manhattan Associates launches a connector app on Shopify, offering retailers real-time inventory, order tracking, and diverse payment options to boost omnichannel fulfilment.
Techday f e09067d664d337fb2f80

Young Shoppers Boost eCommerce Amid Delivery Woes

Tue, 20th May 2025
#
saas
#
cx
#
martech
Younger shoppers under 35 boost online sales but face more delivery issues, with 79% reporting problems versus 66% across all ages, says Descartes study.
Techday f f70ec4296c641697da1a

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Wed, 7th May 2025
#
cx
#
martech
#
commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Techday f 57c5b33208fdba0c0d4c

Likewize acquires Speedperform to boost AI tech support services

Tue, 6th May 2025
#
uc
#
cx
#
martech
Likewize has acquired AI-driven support firm Speedperform, aiming to enhance device tech support and expand its global reach across multiple sectors.
Ps mark devlin bw

How to keep public trust when systems go down

Fri, 2nd May 2025
#
cx
#
martech
#
breach prevention
Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.
Orlando magic courts

Orlando Magic expand SAS AI partnership to personalise fan experience

Wed, 30th Apr 2025
#
gaming
#
data analytics
#
cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Ps nicole buisson  1

Venues are predicting major growth in 2025 - here's the tech that's contributing

Mon, 28th Apr 2025
#
digital transformation
#
cx
#
martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
Techday f d3e91a516f706b6029df

AI revolutionises seasonal pricing for retail & eCommerce

Tue, 22nd Apr 2025
#
saas
#
data analytics
#
digital transformation
AI-driven pricing is transforming retail and eCommerce, enabling businesses to adjust prices in real time and boost profits amid seasonal demand shifts.